# Website SEO & Tech Audit (`cool_ya/website-seo-audit`) Actor

All-in-one on-page SEO and technical audit. One URL returns meta tags, Open Graph, schema.org, heading structure, SSL expiry, security headers, tech-stack detection, robots/sitemap checks and a 0-100 SEO score with actionable issues.

- **URL**: https://apify.com/cool\_ya/website-seo-audit.md
- **Developed by:** [Y A](https://apify.com/cool_ya) (community)
- **Categories:** SEO tools, Developer tools
- **Stats:** 2 total users, 1 monthly users, 93.9% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $20.00 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Website SEO & Tech Audit

**A complete on-page SEO + technical audit of any URL — in one fast request.**

Give this Actor a list of pages and get back a structured report for each: SEO score, meta tags, social tags, structured data, SSL health, security headers, detected tech stack, and a prioritized list of issues. One tool instead of five. Built for **SEO agencies, site owners, developers, and competitive research**.

### What it checks

- 🎯 **SEO score (0–100)** with a clear list of actionable **issues**.
- 🏷️ **Meta & tags** — title, description, canonical, robots, viewport, language.
- 📣 **Social** — Open Graph and Twitter Card tags.
- 🧱 **Structure** — H1–H6 counts, first H1, image alt-text coverage, internal/external link counts.
- 🔖 **Structured data** — schema.org / JSON-LD types present.
- 🔒 **SSL certificate** — validity, issuer, and days until expiry.
- 🛡️ **Security headers** — HSTS, CSP, X-Frame-Options, X-Content-Type-Options, and more.
- 🧰 **Tech stack** — CMS/framework detection (WordPress, Shopify, React, Next.js, and others).
- 🤖 **robots.txt & sitemap.xml** presence.

### Input

| Field | Type | Description |
|-------|------|-------------|
| `startUrls` | array | Page URLs to audit. |
| `url` | string | Convenience field for a single page. |
| `checkSsl` | boolean | Inspect the TLS certificate (default `true`). |
| `checkRobotsSitemap` | boolean | Check for robots.txt & sitemap.xml (default `true`). |

#### Example input

```json
{
    "startUrls": ["https://example.com"],
    "checkSsl": true,
    "checkRobotsSitemap": true
}
```

### Output (excerpt)

```json
{
    "url": "https://example.com",
    "seoScore": 88,
    "issues": ["Meta description 172 chars (ideal 50-165)"],
    "title": "Example Domain",
    "structuredDataTypes": ["Organization", "WebSite"],
    "techStack": ["WordPress", "jQuery", "Google Analytics"],
    "ssl": { "valid": true, "daysUntilExpiry": 74, "issuer": "Let's Encrypt" },
    "securityHeaders": { "strict-transport-security": true, "content-security-policy": false },
    "hasRobotsTxt": true,
    "hasSitemapXml": true
}
```

### Pricing

Billed **per audited page**. Failed URLs return an `error` record and are effectively free.

### Notes

- HTTP-only plus a lightweight TLS handshake — fast and inexpensive even for large batches.
- Identifies itself with a clear User-Agent and only requests public pages, /robots.txt, and /sitemap.xml.

# Actor input Schema

## `startUrls` (type: `array`):

List of page URLs to audit. Each returns a full SEO + technical report.

## `url` (type: `string`):

Convenience field for a single page. Use 'startUrls' for multiple.

## `checkSsl` (type: `boolean`):

Inspect the TLS certificate and report issuer + days until expiry (HTTPS pages only).

## `checkRobotsSitemap` (type: `boolean`):

Verify that /robots.txt and /sitemap.xml exist for the site.

## Actor input object example

```json
{
  "startUrls": [
    "https://example.com"
  ],
  "checkSsl": true,
  "checkRobotsSitemap": true
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "startUrls": [
        "https://apify.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("cool_ya/website-seo-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "startUrls": ["https://apify.com"] }

# Run the Actor and wait for it to finish
run = client.actor("cool_ya/website-seo-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "startUrls": [
    "https://apify.com"
  ]
}' |
apify call cool_ya/website-seo-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=cool_ya/website-seo-audit",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Wj5k03MOPjwmTJGGc/builds/BeRdazHMXfz1ofMnE/openapi.json