# Google Business Profile Audit (`isotonic/google-business-profile-audit`) Actor

Audit Google Business Profiles for missing fields, review signals, category gaps, and local SEO opportunities, then export actionable reports.

- **URL**: https://apify.com/isotonic/google-business-profile-audit.md
- **Developed by:** [Brian Keefe](https://apify.com/isotonic) (community)
- **Categories:** SEO tools, Lead generation, Business
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Google Business Profile Audit Actor

Production-ready narrow Apify Actor that audits a business's Google Business Profile coverage using public data paths only.

### What it does

- Accepts business rows, Maps/GBP URLs, or website-oriented rows.
- Uses deterministic fixture mode for smoke tests and offline runs.
- Attempts lightweight public-page enrichment in live mode and degrades gracefully when Google blocks, omits, or changes public fields.
- Produces structured audit records including identity, profile completeness, competitor comparisons, markdown summary, and CSV output.

### Public-data limitations

- The actor does not use login flows, private APIs, or browser automation against authenticated Google surfaces.
- Live mode is opportunistic. Public Google Maps/search pages often change markup, localize content, or suppress data. When that happens, the actor preserves the input identity and returns partial output with `warnings` and `missingFields` instead of failing hard.
- Best deterministic results come from `fixtureMode` or supplying `rawFixture` / `fixtureBusinessProfiles` input.

### Input

The Apify input schema avoids unsupported constructs like `oneOf`, so inputs are intentionally permissive.

Common fields:

- `fixtureMode`: boolean
- `maxCompetitors`: integer, default `3`
- `businessRows`: array of rows with any of:
  - `businessName`
  - `location`
  - `businessWebsite`
  - `mapUrl`
  - `gbpUrl`
  - `rawFixture`
- `mapUrls`: array of Google Maps URLs
- `gbpUrls`: array of public GBP/Maps listing URLs
- `websiteRows`: array of rows with `businessWebsite` and optional `businessName` / `location`
- `fixtureBusinessProfiles`: array of deterministic fixture profiles

Example input:

```json
{
  "fixtureMode": true,
  "maxCompetitors": 2,
  "businessRows": [
    {
      "businessName": "Northwind Dental",
      "location": "Austin, TX",
      "businessWebsite": "https://northwinddental.example",
      "rawFixture": {
        "profile": {
          "name": "Northwind Dental",
          "location": "Austin, TX",
          "website": "https://northwinddental.example",
          "categories": ["Dentist", "Cosmetic dentist"],
          "rating": 4.7,
          "reviewCount": 128,
          "phone": "+1 512-555-0100",
          "hours": ["Mon-Fri 8:00-17:00"],
          "lastReviewDate": "2026-06-14"
        },
        "competitors": []
      }
    }
  ]
}
```

### Output

Each dataset item includes:

- `businessIdentity`
- `source`
- `profile`
- `competitorSummary`
- `missingFields`
- `markdownAudit`
- `csvRow`
- `warnings`

### Local usage

Install dependencies:

```bash
npm install
```

Run with Crawlee/Apify local storage:

```bash
mkdir -p ./apify_storage/key_value_stores/default
cp examples/sample-input.json ./apify_storage/key_value_stores/default/INPUT.json
CRAWLEE_STORAGE_DIR=./apify_storage ACTOR_DEFAULT_KEY_VALUE_STORE_ID=default ACTOR_INPUT_KEY=INPUT npm start
```

When run with `apify run`, the Apify CLI sets the storage environment for you.

Run the deterministic smoke test:

```bash
npm test
```

### Sample files

- Input: `examples/sample-input.json`
- Output: `examples/sample-output.json`

### Implementation notes

- Core logic lives in small modules under `src/`.
- Fixture mode is the primary reliability path.
- Live fetch mode uses lightweight public HTML retrieval only and returns partial audits when fields cannot be extracted.

# Actor input Schema

## `fixtureMode` (type: `boolean`):

Skip live fetches and use only provided fixture data for deterministic runs.

## `maxCompetitors` (type: `integer`):

Maximum number of competitor profiles to compare per business.

## `businessRows` (type: `array`):

Rows with businessName, location, businessWebsite, mapUrl, gbpUrl, or rawFixture fields.

## `mapUrls` (type: `array`):

Public Google Maps URLs to audit.

## `gbpUrls` (type: `array`):

Public GBP or Maps listing URLs to audit.

## `websiteRows` (type: `array`):

Rows with businessWebsite and optional businessName/location when URL inputs are unavailable.

## `fixtureBusinessProfiles` (type: `array`):

Deterministic business profile fixtures used for testing or offline runs.

## Actor input object example

```json
{
  "fixtureMode": false,
  "maxCompetitors": 3
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("isotonic/google-business-profile-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("isotonic/google-business-profile-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call isotonic/google-business-profile-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=isotonic/google-business-profile-audit",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/fKx8zg9V8hEHxSuYO/builds/gkHyfjbSZEb9X5ls9/openapi.json