# Instagram SEO Audit & Growth Optimizer (`ittechinnovators/instagram-seo-audit-growth-optimizer`) Actor Analyze public Instagram profiles with an AI-powered SEO audit. Get SEO Score, profile optimization, content analysis, keyword research, hashtag audit, engagement metrics, growth opportunities, strengths, weaknesses, quick wins, and AI recommendations to boost reach and visibility. - **URL**: https://apify.com/ittechinnovators/instagram-seo-audit-growth-optimizer.md - **Developed by:** [IT-TechInnovators](https://apify.com/ittechinnovators) (community) - **Categories:** Social media, Lead generation, SEO tools - **Stats:** 2 total users, 2 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: 5.00 out of 5 stars ## Pricing from $20.00 / 1,000 results This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage. Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. - **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use). - **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`. - **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`. - **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`. - **Any other language** — the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## 🚀 Instagram SEO Audit & Growth Optimizer ### Turn Your Instagram Profile Into a Growth Machine Instagram SEO Audit & Growth Optimizer helps businesses, creators, agencies, freelancers, consultants, and marketers identify optimization opportunities within Instagram profiles and content. Instead of manually reviewing usernames, profile names, bios, hashtags, content consistency, engagement signals, branding, and SEO factors, this tool generates a structured Instagram SEO audit report with actionable recommendations that help improve discoverability, engagement, and growth. *** ## ✅ Who Is This For? This tool is ideal for: - Digital Marketing Agencies - Social Media Managers - Instagram Growth Experts - SEO Consultants - Freelancers - Local Businesses - Personal Brands - Coaches & Consultants - eCommerce Brands - Content Creators - Influencers - Affiliate Marketers *** ## 🎯 What This Tool Analyzes The audit evaluates multiple areas of an Instagram profile and calculates a weighted SEO score based on real profile and content signals. *** ### 1️⃣ Profile SEO Audit (25%) #### Profile Optimization Review - Username keyword optimization - Profile name optimization - Bio keyword relevance - Category selection - Website/link availability - Brand positioning - CTA presence - Contact availability #### Profile SEO Score Formula ```text Profile SEO Score = ( Username Score + Name Field Score + Bio Score + Category Score + Link Score ) ÷ 5 ``` *** ### 2️⃣ Content SEO Audit (25%) #### Content Analysis - Caption keyword optimization - First-line hook quality - Value-driven content - Educational content - CTA usage - Posting consistency - Content relevance - Content discoverability #### Content SEO Score Formula ```text Content SEO Score = ( Caption SEO + Alt Text Usage + Content Keyword Relevance + Content Consistency + Content Quality ) ÷ 5 ``` *** ### 3️⃣ Keyword Optimization Score (15%) #### Keyword Analysis The tool automatically identifies: - Primary keyword - Secondary keywords - Niche keywords - Content topic keywords #### Reviews Keyword Usage Across ✅ Username ✅ Profile Name ✅ Bio ✅ Post Captions ✅ Content Topics #### Example **Target Keyword** ```text Luxury Handbags ``` **Profile Analysis** ```text Username ✅ Profile Name ✅ Bio ✅ Captions ✅ ``` **Result** ```text Keyword Score: 85/100 ``` *** ### 4️⃣ Hashtag SEO Score (15%) #### Hashtag Strategy Analysis The tool evaluates: - Relevant hashtags - Niche hashtags - Branded hashtags - Hashtag diversity - Discoverability opportunities #### Scoring Factors | Factor | Weight | |----------|----------| | Relevant Hashtags | 30 | | Competition Balance | 25 | | Niche Targeting | 25 | | Brand Hashtag Usage | 20 | *** ### 5️⃣ Engagement SEO Score (10%) Instagram SEO is heavily influenced by audience engagement signals. #### Engagement Metrics The audit analyzes: - Like Rate - Comment Rate - Engagement Rate - Audience Interaction Signals #### Formula ```text Engagement Score = ( Save Rate + Share Rate + Comment Rate + Like Rate ) ÷ 4 ``` > Note: Save Rate and Share Rate are only calculated when available from the data source. If unavailable, the tool transparently marks them as **NOT\_AVAILABLE**. *** ### 6️⃣ Technical SEO Score (10%) #### Technical Optimization Review - Business Account Status - Profile Completeness - Contact Information - Website Optimization - Category Usage - Location Signals - Story Highlight Availability - Profile Structure #### Technical Factors | Factor | Weight | |----------|----------| | Professional Account | 20 | | Profile Completeness | 20 | | Contact Options | 15 | | Location | 15 | | Story Highlights | 15 | | Link Optimization | 15 | *** ## 📊 Final Instagram SEO Score Formula The overall Instagram SEO score is calculated using weighted scoring. ```text (Profile SEO × 0.25) + (Content SEO × 0.25) + (Keyword Score × 0.15) + (Hashtag Score × 0.15) + (Engagement Score × 0.10) + (Technical Score × 0.10) ``` *** ## 📈 SEO Grade Mapping | Score | Grade | Status | |---------|---------|---------| | 90-100 | A+ | Excellent SEO | | 80-89 | A | Strong | | 70-79 | B | Good | | 60-69 | C | Needs Improvement | | Below 60 | D | Poor | *** ## 📋 Audit Output Includes Each audit provides: ✅ Instagram SEO Score ✅ SEO Grade ✅ SEO Status ✅ Profile SEO Score ✅ Content SEO Score ✅ Keyword Score ✅ Hashtag Score ✅ Engagement Score ✅ Technical SEO Score ✅ Profile Snapshot ✅ Engagement Metrics ✅ Keyword Analysis ✅ Auto-Detected Keywords ✅ Recent Post Analysis ✅ Strengths ✅ Weaknesses ✅ Quick Wins ✅ Actionable Recommendations ✅ Growth Opportunities ✅ Detailed SEO Checklist *** ## ⚡ Audit Modes ### Quick Audit Best for: - Lead Generation - Prospect Research - Quick Profile Reviews Includes: - Profile Audit - Bio SEO - Keyword Analysis - Quick Recommendations Fastest execution time. *** ### Standard Audit Best for: - Instagram Creators - Business Accounts - Marketing Reviews Includes: - Profile SEO - Content SEO - Engagement Analysis - Optimization Recommendations Recommended for most users. *** ### Deep Audit Best for: - Agency Client Reports - Detailed Growth Analysis - SEO Consulting Includes: - Full Profile Review - Extended Content Analysis - Detailed Keyword Research - Advanced SEO Evaluation - Growth Recommendations Most comprehensive audit available. *** ## 💡 How Businesses Use This Report #### Agencies Generate client-ready SEO audit reports and identify optimization opportunities. #### Freelancers Sell Instagram SEO audits as a service. #### Businesses Understand weaknesses and improve profile visibility. #### Influencers Improve discoverability, engagement, and audience growth. #### Affiliate Marketers Identify content and SEO opportunities to increase traffic and sales. #### Marketing Teams Evaluate competitor profiles and uncover growth opportunities. *** ## 🚀 Benefits of This Audit ✔ Save hours of manual analysis ✔ Improve Instagram discoverability ✔ Identify SEO weaknesses ✔ Strengthen profile branding ✔ Improve keyword targeting ✔ Build a better hashtag strategy ✔ Increase engagement opportunities ✔ Create higher-performing content ✔ Generate professional audit reports ✔ Scale profile reviews efficiently *** ## 📌 Recommended Workflow ### Quick Profile Assessment 1. Run Quick Audit 2. Review Quick Wins 3. Implement Recommended Updates *** ### Growing Business Accounts 1. Run Standard Audit 2. Improve Profile SEO 3. Optimize Content SEO 4. Improve Hashtag Strategy 5. Review Engagement Signals *** ### Agency Client Audits 1. Run Deep Audit 2. Review Score Breakdown 3. Export Findings 4. Present Recommendations 5. Build Growth Roadmap *** ## ⚠️ Important Notes This tool analyzes publicly available Instagram profile and content information. Some metrics may not always be available through public scraping: - Saves - Shares - Reach - Story Replies - DM Interactions - Audience Retention - Internal Instagram Insights When data is unavailable, the report clearly marks those values as: The tool never generates artificial engagement data. ## 🔌 MCP Connector Integration (NEW) ### Connect With ChatGPT & Claude MCP URL: https://mcp.apify.com/?tools=actors,docs,runs,storage,ittechinnovators/instagram-seo-audit-growth-optimizer ### Supported Platforms ✅ ChatGPT Custom Connector\ ✅ Claude MCP Server\ ✅ Other MCP Compatible AI Assistants ## 🤖 AI Audit Report Generation Prompt (NEW) Copy and paste: Use the Actor: Instagram SEO Audit & Growth Optimizer. Audit the following Instagram profile: Instagram Username(s): @username Audit Type: Standard Audit Maximum Posts/Reels to Analyze: 12 Instructions: 1. Run the Actor. 2. Wait until execution completes. 3. Retrieve complete JSON output. 4. Do not truncate any fields. 5. Analyze every available field returned. 6. Generate a professional AI Audit Report. 7. Include additional sections automatically if new data fields are available. 8. Never create artificial data. 9. Use NOT\_AVAILABLE when information is missing. Generate a complete report including: - Executive Summary - Profile Overview - SEO Score Analysis - Profile SEO - Content SEO - Keyword Optimization - Hashtag Strategy - Engagement Analysis - Technical SEO - Branding Review - Content Performance - Growth Opportunities - Strengths - Weaknesses - Quick Wins - Action Plan - 30 Day Growth Plan - 90 Day Growth Roadmap - Final Recommendations The report must dynamically adapt based on the Actor output. ## 🤖 Master AI Instagram Audit Report prompt You are an award-winning Instagram Growth Strategist, SEO Consultant, Brand Consultant, and Social Media Marketing Expert. Your task is to analyze ONLY the JSON data returned by my Apify Instagram SEO Audit Actor. ### Rules - Use ONLY the provided JSON. - Never invent or assume metrics. - If data is unavailable, write "Not Available". - Explain WHY each score was given. - Use a professional consulting tone. - Provide actionable recommendations. - Make the report client-ready. - Generate a premium agency-quality report. *** ## REPORT STRUCTURE ## Cover Page Instagram AI Audit Report Profile: Username: Date: Audit Type: Overall Score: *** ## Executive Summary Provide - Overall profile health - Biggest strengths - Biggest weaknesses - Growth potential - Priority improvements *** ## Overall Instagram Score Overall Score (0-100) Include score breakdown. Example Branding SEO Profile Bio Content Reels Carousels Hashtags Engagement Consistency Conversion Trust Growth Potential *** ## Profile Overview Analyze Username Display Name Category Followers Following Posts Verification Business Type Profile Picture *** ## Branding Audit Review Brand Identity Visual Consistency Brand Message Professional Appearance Trust Signals Recognition Score *** ## Instagram SEO Audit Analyze Username keywords Display name keywords Bio keywords Searchability Niche relevance Location Link CTA Emoji usage Keyword density Score *** ## Bio Audit Evaluate Length Readability Keyword Optimization Value Proposition CTA Contact Link Suggestions Rewrite the Bio *** ## Username Audit Review Memorability SEO Length Brand Match Suggestions *** ## Display Name Audit Review Keyword Optimization Branding Searchability Suggestions *** ## Profile Picture Audit Professionalism Branding Visibility Suggestions *** ## Link in Bio Audit Link Presence Landing Page CTA Tracking Recommendations *** ## Highlights Audit Analyze Cover Design Organization Missing Highlights Recommendations *** ## Content Audit Analyze Content Mix Educational Entertainment Promotional Lifestyle Posting Frequency Visual Quality Content Pillars Storytelling Recommendations *** ## Reels Audit Analyze Hook Duration CTA Captions Engagement Trending Audio Consistency Recommendations *** ## Carousel Audit Educational Value Slide Structure Design CTA Recommendations *** ## Image Post Audit Quality Branding Composition Consistency Recommendations *** ## Caption Audit Length Readability Storytelling CTA Keywords Recommendations Rewrite Sample Caption *** ## Hashtag Audit Quantity Relevance Competition Niche Branded Tags Recommendations Generate 30 optimized hashtags *** ## Engagement Audit Likes Comments Views Average Engagement Estimated Engagement Rate Community Interaction Recommendations *** ## Posting Consistency Posting Pattern Best Days Best Time Consistency Score Recommendations *** ## Audience Analysis Target Audience Content Match Audience Intent Growth Opportunities *** ## Competitor Benchmark If competitor data exists Compare Followers Content SEO Branding Engagement Content Strategy Strengths Weaknesses *** ## Conversion Audit Lead Generation CTA DM Strategy Website Trust Recommendations *** ## AI SWOT Analysis Strengths Weaknesses Opportunities Threats *** ## Top Priority Issues Rank from Highest to Lowest Explain business impact. *** ## Quick Wins Things that can be fixed today. *** ## 30-Day Growth Plan Week 1 Week 2 Week 3 Week 4 *** ## 90-Day Growth Roadmap Month 1 Month 2 Month 3 *** ## AI Content Strategy Content Pillars Posting Frequency Reels Ideas Carousel Ideas Story Ideas Live Ideas *** ## AI Caption Ideas Generate 10 viral captions *** ## AI Hashtag Sets Generate 10 hashtag groups Each with 30 hashtags *** ## AI Bio Suggestions Generate 5 improved bios *** ## AI CTA Suggestions Generate 10 CTAs *** ## Final Assessment Summarize Current Position Growth Potential Estimated Difficulty Priority Score Professional Conclusion *** At the end generate Overall Grade ★★★★★ Rating Final Score Top 10 Recommendations Professional Consultant Signature Prepared by Instagram AI Audit & Growth Optimizer Powered by ITtechinnovators ## 🤖 AI Workflow User Request ↓ ChatGPT / Claude ↓ Apify MCP Connector ↓ Instagram SEO Audit Actor ↓ Complete JSON Output ↓ AI Analysis ↓ Professional Client Audit Report *** ## 📺 Video Tutorials & Training **YouTube** https://www.youtube.com/@ScrapeAndEarn *** ## 📸 Community & Support **Instagram** @ScrapeAndEarn *** ## ⭐ Support the Project If this tool helps your business, please leave a rating and review. Your support helps improve future releases, advanced SEO features, and additional growth analysis capabilities. Thank you for using **Instagram SEO Audit & Growth Optimizer** 🚀 # Actor input Schema ## `usernames` (type: `array`): Enter one or more Instagram usernames or profile URLs. Do not include @ symbol if you are entering only the username. For bulk audit, enter one username or profile URL per line. Examples: zentrenz\_official nike https://www.instagram.com/zentrenz\_official/ https://www.instagram.com/nike/ ## `scanType` (type: `string`): Choose the audit depth. Basic is faster. Standard is recommended for most users. Deep provides more detailed content and SEO analysis. ## `maxPostsToAnalyze` (type: `integer`): Choose how many recent posts or reels should be analyzed for content SEO, engagement metrics, hashtags, captions, and keyword relevance. Higher values may increase runtime. ## Actor input object example ```json { "usernames": [ "zentrenz_official" ], "scanType": "standard", "maxPostsToAnalyze": 12 } ``` # Actor output Schema ## `results` (type: `string`): Open the audit results in the Apify dataset viewer. # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "usernames": [ "zentrenz_official" ] }; // Run the Actor and wait for it to finish const run = await client.actor("ittechinnovators/instagram-seo-audit-growth-optimizer").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "usernames": ["zentrenz_official"] } # Run the Actor and wait for it to finish run = client.actor("ittechinnovators/instagram-seo-audit-growth-optimizer").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "usernames": [ "zentrenz_official" ] }' | apify call ittechinnovators/instagram-seo-audit-growth-optimizer --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=ittechinnovators/instagram-seo-audit-growth-optimizer", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification Download the OpenAPI definition: https://api.apify.com/v2/actors/yPJoQOc19cThYZ1gH/builds/Z9YQ1dQcQGlWIzNK6/openapi.json