# Ad Hook & CTA Library Builder (`kayhermes/164-ad-hook-cta-library-builder`) Actor

Extract, classify, rank, and summarize ad hooks, calls to action, and offer language from authorized creative exports.

- **URL**: https://apify.com/kayhermes/164-ad-hook-cta-library-builder.md
- **Developed by:** [Khoa Nguyen](https://apify.com/kayhermes) (community)
- **Categories:** Marketing
- **Stats:** 2 total users, 1 monthly users, 52.4% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $60.00 / 1,000 report generateds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## Ad Hook & CTA Library Builder

Extract, classify, rank, and summarize ad hooks, calls to action, and offer language from authorized creative exports.

### Input

Provide structured JSON directly or optional public/authorized JSON and CSV source URLs. See `sample-input.json` and the Actor input schema.

### Output

The default Dataset contains the Actor's decision-ready result records. `OUTPUT` contains run totals and `REPORT.html` contains a human-readable review.

### Responsible-use and accuracy

Classifications are deterministic heuristics, not legal or creative advice. Performance rankings use only metrics supplied by the user.

### Local validation

```bash
npm ci
npm test
npm run check
npm run sample
```

# Actor input Schema

## `ads` (type: `array`):

Authorized creative exports with headline, transcript/caption, CTA, and optional performance metrics.

## `sourceUrls` (type: `array`):

Optional URLs to JSON or CSV source data. Imported records are combined with inline input data.

## `minimumGroupSize` (type: `integer`):

Minimum number of matching ads required for a hook or CTA pattern to appear in the report.

## `topPatterns` (type: `integer`):

Maximum number of highest-ranked hook and CTA patterns included in the report.

## `includeEntries` (type: `boolean`):

When enabled, include the extracted ad entries alongside aggregated patterns in the report.

## `maxSourceBytes` (type: `integer`):

Maximum number of bytes downloaded from each optional source URL to limit input size.

## Actor input object example

```json
{
  "ads": [
    {
      "id": "a1",
      "platform": "TikTok",
      "advertiser": "Example",
      "headline": "Stop wasting money on ads that look like ads.",
      "caption": "See the before and after. Get 20% off today only.",
      "cta": "Shop now",
      "ctr": 0.031,
      "conversionRate": 0.045,
      "roas": 4.2,
      "conversions": 320,
      "sourceUrl": "https://example.com/a1"
    },
    {
      "id": "a2",
      "platform": "Instagram",
      "advertiser": "Example",
      "transcript": "How much time do you lose every week? Book a call and see the workflow.",
      "cta": "Book a call",
      "ctr": 0.018,
      "conversionRate": 0.022,
      "roas": 2.8,
      "conversions": 75,
      "sourceUrl": "https://example.com/a2"
    },
    {
      "id": "a3",
      "platform": "YouTube",
      "advertiser": "Competitor",
      "headline": "5 ways teams ship faster",
      "caption": "Download the free checklist.",
      "cta": "Download",
      "ctr": 0.024,
      "conversionRate": 0.031,
      "roas": 3.5,
      "conversions": 140,
      "sourceUrl": "https://example.com/a3"
    }
  ],
  "sourceUrls": [],
  "minimumGroupSize": 1,
  "topPatterns": 10,
  "includeEntries": true,
  "maxSourceBytes": 5000000
}
```

# Actor output Schema

## `OUTPUT` (type: `string`):

No description

## `REPORT` (type: `string`):

No description

## `DATASET` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("kayhermes/164-ad-hook-cta-library-builder").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("kayhermes/164-ad-hook-cta-library-builder").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call kayhermes/164-ad-hook-cta-library-builder --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=kayhermes/164-ad-hook-cta-library-builder",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/yteTA8JcwzZav0V8I/builds/EgH99keyrjZL5Kfro/openapi.json