# Tool: Instagram Caption & Hashtag Generator (`scrapers_lat/instagram-caption-tool`) Actor
Generate engaging Instagram captions with a scroll-stopping hook, a smart mix of broad and niche hashtags, and accessibility alt text using premium AI. Paid Apify plans only.
- **URL**: https://apify.com/scrapers\_lat/instagram-caption-tool.md
- **Developed by:** [Scrapers Lat](https://apify.com/scrapers_lat) (community)
- **Categories:** AI, Social media, Marketing
- **Stats:** 1 total users, 0 monthly users, 96.6% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet
## Pricing
from $40.00 / 1,000 results
This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.
Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event
## What's an Apify Actor?
Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".
## How to integrate an Actor?
If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.
- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).
For usage examples, see the [API](#api) section below.
For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).
# README
[](https://console.apify.com/actors/instagram-caption-tool)
## Tool: Instagram Caption & Hashtag Generator
> Turn a rough idea or a photo into a ready-to-post Instagram caption. Get a scroll-stopping first line, a smart mix of broad and niche hashtags, and accessibility alt text in one run.
**📥 [Input](https://apify.com/scrapers_lat/instagram-caption-tool/input-schema) · 📤 [Output](https://apify.com/scrapers_lat/instagram-caption-tool/output-schema) · 💰 [Pricing](https://apify.com/scrapers_lat/instagram-caption-tool/pricing) · ▶️ [Examples](https://apify.com/scrapers_lat/instagram-caption-tool/examples)**
Caption hook-first, under 2200 chars
Hashtags up to 30, broad + niche
Alt text accessible by default
### What it does
Give it a topic in plain words, pick a tone and an emoji level, and it writes a complete Instagram post:
- **caption**: an engaging caption under 2200 characters with a first line built to stop the scroll
- **hashtags**: up to 30 tags that mix high-reach and specific niche terms, cleaned and de-duplicated
- **altText**: one clear sentence describing the scene for screen readers and accessibility
Add an optional **image URL** and it reads the photo and writes the caption and alt text from what is actually in the image.
Copy the result straight into Instagram, a scheduler like Later or Buffer, or a content calendar. Export to JSON, CSV or Excel, or pull it through the Apify API.
### Paid plans only
This tool runs on the latest, most reliable premium AI models. Because each run has a real model cost, it is available to paid Apify accounts only. A run started from a free account stops immediately with an upgrade message. Upgrade your Apify subscription to a paid plan and run it again.
### Who is it for
| Use case | Who benefits |
|---|---|
| Brand social | Small teams shipping daily posts without a copywriter |
| Agencies | Managers drafting captions for many client accounts |
| Creators | Solo creators who want a strong hook every time |
| Ecommerce | Stores captioning product and behind-the-scenes shots |
### Input
- **topic**: what the post is about, in your own words.
- **tone**: optional voice, for example friendly, playful, premium or bold.
- **emojiLevel**: none, light or medium. It never turns into emoji spam.
- **imageUrl**: optional public image URL. When set, the caption and alt text describe the real photo.
### Notes
- The caption is capped at 2200 characters and hashtags at 30, matching Instagram limits.
- Alt text is included on every result so your posts stay accessible.
### Example use cases
Ready-to-run example tasks, each preconfigured for a common scenario. Open one and press run, or use it as a template:
- [Instagram Caption for a Coffee Shop Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-coffee-shop-post): Write an Instagram caption for a cozy coffee shop photo that draws in local customers and fits a warm inviting vibe.
- [Instagram Caption for a Beach Sunset](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-travel-beach-sunset): Create an Instagram caption for a beach sunset travel photo that captures the mood and boosts likes and saves.
- [Instagram Caption for a Fitness Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-fitness-transformation): Write an Instagram caption for a fitness transformation post that motivates followers and celebrates real progress.
- [Instagram Caption for a Product Launch](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-product-launch): Generate an Instagram caption announcing a product launch that builds excitement and drives followers to shop now.
- [Instagram Caption for a Food Recipe Reel](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-food-recipe-reel): Write an Instagram caption for a food recipe reel that makes followers hungry and encourages them to save and try it.
- [Instagram Caption for a Minimal Fashion Post](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-minimal-fashion): Create a clean Instagram caption for a minimal fashion outfit post that matches an elegant no emoji aesthetic.
- [Instagram Caption for a Pet Photo](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-pet-golden-retriever): Write a cute Instagram caption for a golden retriever photo that charms followers and earns plenty of engagement.
- [Instagram Caption for a Business Milestone](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-small-business-milestone): Generate an Instagram caption celebrating a small business milestone that thanks customers and invites them to join in.
- [Instagram Caption for a Motivational Quote](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-motivational-quote): Write an Instagram caption for a motivational quote post that inspires followers and encourages shares to their stories.
- [Instagram Caption for a Real Estate Listing](https://apify.com/scrapers_lat/instagram-caption-tool/examples/igcap-instagram-caption-real-estate-listing): Create an Instagram caption for a new home listing that highlights the space and drives buyers to book a viewing.
### Export, API and AI agents (x402 + MCP)
Export the scraped data to **JSON, CSV or Excel**, pull it as a **dataset** through the Apify **API**, or wire it into your app with **no code**. This web scraper and data extractor also works for bulk data extraction and scheduled runs.
For AI agents: this Actor is available on **x402**, Apify's agentic payment standard built with Coinbase. An AI agent can discover, pay for and run it on its own with a funded wallet and a single HTTP request: no account, no subscription, no API key and no human in the loop. It also runs as an **MCP** tool inside Claude, Cursor and other AI clients out of the box. Learn more about [x402 agentic payments on Apify](https://docs.apify.com/platform/integrations/x402).
Built by [scrapers.lat](https://scrapers.lat).
# Actor input Schema
## `topic` (type: `string`):
What the post is about. Describe the product, moment or message in your own words.
## `tone` (type: `string`):
Optional. The voice you want, for example friendly, playful, premium, bold, calm.
## `emojiLevel` (type: `string`):
How many emojis to use in the caption. Never becomes spammy.
## `imageUrl` (type: `string`):
Optional. A public image URL. When set, the caption and alt text are based on what the image actually shows.
## Actor input object example
```json
{
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
}
```
# Actor output Schema
## `results` (type: `string`):
No description
# API
You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.
## JavaScript example
```javascript
import { ApifyClient } from 'apify-client';
// Initialize the ApifyClient with your Apify API token
// Replace the '' with your token
const client = new ApifyClient({
token: '',
});
// Prepare Actor input
const input = {
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
};
// Run the Actor and wait for it to finish
const run = await client.actor("scrapers_lat/instagram-caption-tool").call(input);
// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
console.dir(item);
});
// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs
```
## Python example
```python
from apify_client import ApifyClient
# Initialize the ApifyClient with your Apify API token
# Replace '' with your token.
client = ApifyClient("")
# Prepare the Actor input
run_input = {
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light",
}
# Run the Actor and wait for it to finish
run = client.actor("scrapers_lat/instagram-caption-tool").call(run_input=run_input)
# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
print(item)
# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start
```
## CLI example
```bash
echo '{
"topic": "behind the scenes of our coffee roastery",
"emojiLevel": "light"
}' |
apify call scrapers_lat/instagram-caption-tool --silent --output-dataset
```
## MCP server setup
```json
{
"mcpServers": {
"apify": {
"command": "npx",
"args": [
"mcp-remote",
"https://mcp.apify.com/?tools=scrapers_lat/instagram-caption-tool",
"--header",
"Authorization: Bearer "
]
}
}
}
```
## OpenAPI specification
Download the OpenAPI definition: https://api.apify.com/v2/actors/vvjKBSCaz1latslbI/builds/IaN8VCME3aVbFuDuQ/openapi.json