PART 3 — How To Send Mass Messages On LinkedIn
(Fully Automated)
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7 Best Practices To Keep In Mind When Sending Mass Messages On LinkedIn
The reason this matters is because LinkedIn automation is simple, on paper at least.
But if you want to:
- Keep your LinkedIn account and outreach safe.
- Grow your network with the right people.
- Start building relationships with relevant, qualified leads.
Then, you’ll want to follow these best practices when sending mass messages:
- Define your ideal customer persona.
- Use personalization when sending messages.
- Include different follow-ups.
- Offer something of value instead of selling yourself directly.
- A/B test different outreach messages.
- Keep LinkedIn limits in mind so that your account doesn’t get suspended.
- Use LinkedIn Sales Navigator to make sure you’re targeting the right people.
1. Define your ideal customer persona
When sending mass messages, it’s essential to know who you’re targeting.
And this goes beyond what your leads do at a basic level.
To make sure people are connecting with you and replying to you, make sure you know their:
- Real pain points based on their position.
- What tools they’re using.
- What kind of a solution they’re looking for.
- How you can pitch yourself based on the above.
When sending mass messages, it’s important you make each message count.
Here’s an example of an outreach campaign we launched, based on our Expandi vs Dux-Soup landing page.
- Dux-soup is a LinkedIn automation web extension (our competitor).
- We wanted to reach their users to get them to try out Expandi instead.
- So, we scraped their Facebook group of 4,200+ members, found their LinkedIn, and reached out with a message saying how we found them in that group.
The results?
- 72% acceptance rate.
- 49% reply rate.
- 40+ booked demos.
See our guide on LinkedIn lead generation strategy for more info on this specific campaign.
2. Use personalization
According to Instapage, personalized outreach leads to an increase in reply rate, open rate, as well as overall conversion rate.
How do you personalized mass messages you send automatically at scale?
It’s simple.
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With Expandi, you can include the following personalization tags as part of your outreach:
- {first_name}.
- {last_name}.
- {job_title}.
- {company_name}.
- {dynamic_placeholder}.
Using these, you can craft templates for your mass messages which might look like this:
“Hey {first_name},
Looking to grow my network of agency owners living in Germany.
Saw you working at {company_name} and thought I’d reach out.”
Mentioning the prospect’s name in your outreach is nothing new though.
If you want to take your personalization to the next level, consider using dynamic, visual personalization which looks like this.
This kind of personalization can use the prospect’s:
- Profile picture.
- Website landing page or logo.
- Business logo.
- Personalized QR codes, and more.
For more info on this kind of outreach, see how we used hyper-personalization to skyrocket our reply rate up to 55%.
3. Include follow-ups
According to Salesblink, simply including a follow-up message can increase your reply rate from 9% to 13%+.
Not all leads will make the purchase right after receiving your first message.
So, it’s always logical to include a follow up message as part of your outreach.
With Expandi, this is as simple as adding a follow-up message step, with a relevant template.
Though, another way to approach this is to include a LinkedIn AND email follow up.
So, if you want to increase your reply rate when sending mass messages, your outreach could look like this:
- Send a LinkedIn connection request.
- Follow up via LinkedIn once connected.
- Follow up again via email, in case the prospect prefers email.
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4. Offer something of value
Whether you want to increase your reply rate or conversion, you can sweeten the pot by including something relevant and valuable.
Keep in mind, the prospect doesn’t know you.
So, you could focus on focus on giving value first, instead of selling yourself or getting them on a call.
For example, you could:
- Offer to send over an eBook.
- Create a personalized Loom video.
- Creating something valuable for free and send it to them.
Keep in mind, the prospect doesn’t know or care about you.
So, you need to position your messages in a way that’s valuable for them.
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