Exactly. It’s the same near 100-year old marketing BS to link these shiny pebbles out of compressed carbon to eternal love. There is really no inherent value, just cartel BS. Let’s not forget the meaning of “forever” has never been static. Divorce papers people file just proves it.

And behind deBeers, was Cecil Rhodes, who realised, as a mining engineer in South Africa (I have his Fowler slide rule) that creating a scarcity based market would keep the price high. However, the technical properties of diamond are of far greater…more