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Apple Reportedly Cuts iPhone 18 Pro Orders: What’s Behind It?
Apple’s newest Pro phones are barely a month old, and a report is already raising questions about demand. Nikkei Asia says Apple has told suppliers to cut October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by 15 to 20 percent. Apple has not commented, and the report is based on unnamed supply chain sources. Nothing suggests the phones are bad. Reviewers have called the Pro lineup a strong but incremental update, and the reasons for hesitation seem to come from several places at once. A higher price, a modest set of upgrades, a run of early bugs and a software story that took years to deliver all play a part. This story walks through each factor and what it means for anyone deciding whether to buy now.
What the report actually says
According to Nikkei Asia, Apple has asked some suppliers to reduce production of components for the two Pro models after demand fell short of expectations. The cut applies to October, differs from supplier to supplier and may or may not continue in November. Not everything points the same way. UBS analysts have noted shorter delivery waits for the 18 Pro across more than 30 markets. Production-cut reports have also appeared before strong earnings quarters. Some analysts argue that components may be shifting to the forthcoming iPhone Duo, which shares…
