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Elaine Flook - Style Not Fashion

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Elaine Flook - Style Not Fashion

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Mar 12, 2022

About Me — Elaine Flook

I spent around 20 years working in design management and corporate branding. I cut my teeth as a Publicity Executive for a UK TV company…

Elaine Flook - Style Not Fashion

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May 15, 2024

A Passion for Pashmina

One of the most useful and effective accessories you can own

A Passion for Pashmina

Elaine Flook - Style Not Fashion

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Mar 19, 2024

Keep Calm and Wear it Well

How the 1940s demonstrated that style is a statement of strength, and fashion is a form of defiance.

Keep Calm and Wear It Well image for the Chersey Exhibition

Elaine Flook - Style Not Fashion

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Feb 29, 2024

How To Get Your Clothes To Fit Better

Understand why your clothes don’t fit your body shape and what you can do about it.

Yellow measuring tape on neutral background

Elaine Flook - Style Not Fashion

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Jan 25, 2024

Why We Love A White Blouse

The timeless elegance of the white blouse: A wardrobe staple that stands the test of time.

Seated dark haired girl in white collared shirt, sleeves rolled up and faded blue jeans

Elaine Flook - Style Not Fashion

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Nov 25, 2023

Stress killed my creativity

How I found myself in a creativity desert

Desert sand to the horizon of blue sky

Elaine Flook - Style Not Fashion

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Oct 5, 2023

In Defence Of A Floral Print Midi

How department stores try to set fashion trends

Girl wearing cream dress with floral print, carrying a sun hat by the sea

Elaine Flook - Style Not Fashion

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Sep 12, 2023

Crown To Couture

Style and Celebrity from the Georgian Court to the Red Carpet

Crown To Couture

Elaine Flook - Style Not Fashion

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Sep 6, 2023

Behind the Seams with the Angels of Costume

The fascinating world of theatrical costume production and storage

Woman in 1950s clothes looking at a rack of patterned dresses

Elaine Flook - Style Not Fashion

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Aug 14, 2023

How To Wear Patterns

Enliven your wardrobe by putting together patterns you

How To Wear Patterns

Elaine Flook - Style Not Fashion

Elaine Flook - Style Not Fashion

Former Head of Branding & Corporate Identity for a global investment bank, Personal Performance Therapist, Creator and Stylist.

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