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#MakeYaMove Monday Kickoff Question: What the F*ck Is the Priority?!

8 min readOct 26, 2026

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What football teaches us about developing talent, protecting a foundation, and holding ourselves accountable — with my October report card and November goals.

Part One: What Are We Actually Prioritizing?

Arch Manning. Bryce Underwood.

I say this as an adult who grew up playing football, fell in love with the game, and still believes deeply in what it can teach: we have to take responsibility for how we prepare young people for the expectations we place on them.

I consider myself a lifelong ambassador for football when it is taught correctly. I played it. I scouted it. I continue studying it because the lessons reach well beyond a field. Preparation, accountability, communication, patience, and trust belong in every organization.

But when I look at the expectations surrounding players such as Manning and Underwood, I believe we adults have failed them in an important way. We have become incredibly effective at promoting their potential. Have we been equally committed to developing it?

As a Michigan Wolverines fan, my opinion is that Bryce Underwood should not have been the day-one starter last season. Michigan had another young quarterback, Jadyn Davis, whom I wanted to see…

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Aswand Cruickshank
Aswand Cruickshank

Written by Aswand Cruickshank

A six time published author, who teaches business owners how implement innovative teamwork.