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rebrands > McLAREN
I’ve done about twenty ‘rebrands’ in my career, from global to regional, and I wrote about it a lot — from a piece with the great Allen Adamson https://lnkd.in/gx8Cwbbh to a more workmanlike sequel coming soon. In this series, I’ll examine the given example based on different perspectives:
- Strategy/Announcement/Launch (based on what I can see that was made public)
- Business
- Brand
- Identity
- Wo/Man-in-the-street.
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McLAREN
Relevant Experiences
I’ve done about 20 global and regional rebrands, had a couple of ‘extra’cars in my life (not quite ‘super, sadly), did some racing in my youth, after Ferrari it’s my favored F1 team (and my son has a Lando-signed hat), I’m a fan of the brand at large (but it’s #3 after Maserati and Aston Martin) worked on the Compaq sponsorship of Williams in 2002, and had a faraway involvement with Signify > Mercedes.
