Henning Schwinum·Aug 1Is AI Making Us Dumber?Every day I am amazed at the power of AI. The speed. The volume it can handle. The accuracy. The reliability of the automations it runs…
Henning Schwinum·Jul 25Show Your Work: How to Prove the ROI of a Fractional EngagementThe CEO put down the renewal contract and asked the question I had been hoping he would not.
Henning Schwinum·Jul 15Tiered Pricing and the Trap of Quoting a RangeMost fractional executives I meet have one rate in their head. That is a problem, because clients do not all show up with the same ask…
Henning Schwinum·Jul 15The Rhythm of Karneval: How a Festival Shaped My View on Culture, Energy, and LeadershipSome experiences return every year, familiar yet different, carrying new meaning as you grow. For me, Karneval was exactly that-a recurring…
Henning Schwinum·Jul 10When Cash Isn’t the Whole Story: Equity and Alternative Comp in Fractional Work (2)A different founder, in a different conversation, asked me a different question. He did not have equity to offer — the cap table was…
Henning Schwinum·Jul 5Why Discounting Will Cost You More Than the DiscountEvery sales rep who has ever worked with me will quote you one of my favorite sayings: “do not discount.” I mean it. Discounting feels…
Henning Schwinum·Jun 14Fractional CXO vs. CRO vs. CCO: Who Owns What in the Revenue LifecycleEvery few weeks a founder or owner asks me some version of the same question: “ Do I need a CRO, a CCO, or a CXO — and what’s the actual…
Henning Schwinum·Jun 9Picking the Niche Before the Niche Picks You: A Methodology, Not a SloganThe first time I tried to describe my fractional matching practice in one sentence, I produced six sentences and an apology. The CEO across…
Henning Schwinum·Jun 9When Cash Isn’t the Whole Story: Equity and Alternative Comp in Fractional WorkA founder once slid a term sheet across a coffee table and asked, with the practiced casualness of someone who had done this many times…
Henning Schwinum·Jun 7The Best Fractional Sales Leadership Options in 2026: An Honest ComparisonA full-time VP of Sales runs roughly $250,000-$400,000 all-in; a full-time CRO, $400,000-$700,000. For many companies between $1M and $50M…
