Member-only story
There’s a huge flaw in Substack…
And it’s not going away…
There’s a huge flaw in Substack…
Very few people know and they don’t talk about it.
Most of the others sleep on it.
They fall for the sugarcoated fluff “this is a new platform”, “it’s different” and so on…
And it’s true, it does feel different: you talk to people, connect, build partnerships, grow together. You feel seen.
But when it comes to business?
It has this huge flaw: it’s not optimized for conversions.
Most people sleep on it.
They believe just staying active is enough. Writing, posting Notes, sending emails and DMs.
But this is email marketing and it’s not different than any other email marketing.
Because it’s human consciousness: if you want to sell more, you need to get people to trust you.
And that trust doesn’t magically happen. You have to earn it.
Usually it takes up to 20 interactions for most people before they buy
That’s 20 interactions with your content.
If you send only 1 email per week, that’s 20 weeks.
20 WEEKS!
Most writers quit by then. Because the see nothing moves.
But there’s a way to work around this.
