A crypto product can work perfectly and still struggle to attract users. The technology may be ready, but customers may not understand its value or why they should choose it.
According to a16z’s State of Crypto 2025 report, an estimated 716 million people owned crypto, while only 40 million to 70 million actively transacted onchain each month. This gap highlights the challenge of turning ownership into regular usage.
For founders, the message is clear: building a product is only the first step. Clear positioning, credible proof, and a user-focused experience help turn interest into adoption.
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Key Insights
Technology alone does not attract users. Founders must explain the problem their product solves and the value customers receive.
Clear positioning builds market interest. Specific benefits, credible evidence, and simple messaging help people understand why a product deserves attention.
