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Des Traynor

Co-founder of Intercom. These are just some personal pieces I like. For more articles try blog.intercom.com

Alex Ferguson, 1999

1 min readMay 15, 2015

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Champions League Final, half time, 1–0 down to Bayern Munich

At the end of this game you’ll be just six feet away from the European Cup, but you won’t be able to touch it, of course.

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And I want you to think about that fact that you’ll have been so close to it and for many of you this will be the closest you’ll ever get.

And you will hate that thought for the rest of your lives.

So just make sure you don’t lose.

Don’t you fucking dare come back in here without giving your all.

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Des Traynor
Des Traynor

Written by Des Traynor

Co-founder of @Intercom. I write at http://blog.intercom.com I use Medium to share pieces I enjoy.

Des Traynor
Des Traynor

Published in Des Traynor

Co-founder of Intercom. These are just some personal pieces I like. For more articles try blog.intercom.com