<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:cc="http://cyber.law.harvard.edu/rss/creativeCommonsRssModule.html">
    <channel>
        <title><![CDATA[Stories by Joshua Cohen on Medium]]></title>
        <description><![CDATA[Stories by Joshua Cohen on Medium]]></description>
        <link>https://medium.com/@joshua_cohen_72053?source=rss-2bd1be2b1960------2</link>
        <image>
            <url>https://cdn-images-1.medium.com/fit/c/150/150/1*dmbNkD5D-u45r44go_cf0g.png</url>
            <title>Stories by Joshua Cohen on Medium</title>
            <link>https://medium.com/@joshua_cohen_72053?source=rss-2bd1be2b1960------2</link>
        </image>
        <generator>Medium</generator>
        <lastBuildDate>Thu, 05 Nov 2026 03:33:01 GMT</lastBuildDate>
        <atom:link href="https://medium.com/@joshua_cohen_72053/feed" rel="self" type="application/rss+xml"/>
        <webMaster><![CDATA[yourfriends@medium.com]]></webMaster>
        <atom:link href="http://medium.superfeedr.com" rel="hub"/>
        <item>
            <title><![CDATA[A Freezer Full of Dinners Is a Gift to December You]]></title>
            <link>https://medium.com/@joshua_cohen_72053/a-freezer-full-of-dinners-is-a-gift-to-december-you-6e210149e5cd?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/6e210149e5cd</guid>
            <category><![CDATA[cooking]]></category>
            <category><![CDATA[productivity]]></category>
            <category><![CDATA[meal-prep]]></category>
            <category><![CDATA[holidays]]></category>
            <category><![CDATA[parenting]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Wed, 04 Nov 2026 13:25:09 GMT</pubDate>
            <atom:updated>2026-11-04T13:25:09.397Z</atom:updated>
            <content:encoded><![CDATA[<p><em>The hard part of freezer cooking isn’t the cooking. It’s remembering to take dinner out in time.</em></p><p>Every family I talk to has a version of the same December. The calendar fills with concerts, parties, travel and half days. Dinner doesn’t stop being necessary just because nobody has time for it. And the nights that go worst are rarely the ones you planned for. They’re the random Wednesdays.</p><p>That’s why I’ve become a quiet fan of the most unglamorous kitchen habit there is: batch cooking for the freezer in early November.</p><h4>Effort doesn’t scale the way you’d think</h4><p>Here’s the thing that makes batch cooking work. Making a pan of chili and making three pans of chili are not three times the effort. The onions get chopped in one session. The pot gets washed once. The counter gets wiped once. Most of what makes dinner tiring is setup and cleanup, and those barely change with volume.</p><p>Extension programs have been teaching this for decades. NDSU Extension’s team once turned out 12 entrees, about 72 servings, in a single session. You don’t need anything like that. Three or four extra dinners is enough to change how a hard week feels.</p><h4>The freezer is honest about what it can do</h4><p>What I appreciate about freezer cooking is how clear the rules are. USDA says food kept at 0°F stays safe; the clock in the freezer is about quality. Casseroles, soups and stews taste best within 2 to 3 months, which happens to be exactly the stretch from early November to late January.</p><p>Some foods just don’t freeze well, and the guidance is plain about those too. Cream sauces separate. Sour cream separates. Crispy toppings go soft. Plain pasta gets mushy. The workaround is lovely in its simplicity: leave the fragile parts out and add them at dinner. The enchiladas go in the freezer; the sour cream waits in the fridge.</p><h4>The real failure point</h4><p>If you ask people why their freezer meals didn’t help, the answer is rarely the food. It’s timing. The pan was still frozen at 5:15. So it got thawed on the counter, which USDA says not to do, or the freezer meal stayed frozen and takeout won.</p><p>The fridge is the safest place to thaw, and it’s slow. USDA says most foods need a day or two. So the move is a day ahead for most things, two for a big casserole pan. Flat bags thaw faster than bricks, which is why packing soup and chili flat matters more than it sounds.</p><p>That’s a small habit, but it’s the whole system. A phone reminder works. So does a sticky note on the coffee maker. The goal is to make “move tomorrow’s dinner to the fridge” as automatic as locking the door.</p><h4>Why early November</h4><p>There’s a narrow window right now. The holiday stretch hasn’t started, the grocery store isn’t a madhouse yet, and a Sunday afternoon is still available. Spend it doubling two or three dinners your family already likes. Cool them fast in shallow containers, pack them flat, label them with the dish, date and reheating directions, and tape a list to the freezer door.</p><p>Then, some Wednesday in December, you’ll open the fridge and find dinner waiting. That’s the whole payoff, and it’s a good one.</p><p>If you’d rather have this done for you, Catered scales the batch, gives the freezing steps, and keeps what you froze on a Saved meals shelf with a best-by date on each.</p><p>Founding Families:</p><p><a href="https://app.livecatered.com/beta/join">Beta Join | Catered</a></p><p>Everyone else:</p><p><a href="https://app.livecatered.com">Catered</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=6e210149e5cd" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Your Kitchen Is Already a Small Grocery Store]]></title>
            <link>https://medium.com/@joshua_cohen_72053/your-kitchen-is-already-a-small-grocery-store-31aa74a0ad68?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/31aa74a0ad68</guid>
            <category><![CDATA[personal-finance]]></category>
            <category><![CDATA[habits]]></category>
            <category><![CDATA[meal-planning]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[food-waste]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Tue, 03 Nov 2026 23:16:24 GMT</pubDate>
            <atom:updated>2026-11-03T23:16:24.539Z</atom:updated>
            <content:encoded><![CDATA[<p><em>Most meal plans start with a blank page. The better ones start with an inventory.</em></p><p>There is a moment that happens in a lot of kitchens, and I suspect it happens weekly. You’re unpacking groceries, you open a cabinet, and there it is: the same thing you just bought. A third jar of cumin. Another box of spaghetti. Two more cans of black beans to join the two already there.</p><p>It’s a small, slightly comic moment. It’s also a clue about how most of us plan food. We plan forward, from recipes we want, toward a list of things to buy. We almost never plan from what’s already in the house.</p><h4>The blank-page problem</h4><p>Think about how a typical meal plan begins. You open a notebook or an app, and the question is, “What do we want to eat this week?” That’s a question with infinite answers, which is part of why planning feels tiring.</p><p>Now try a different starting question: “What do we already have?” It has a finite answer. It’s written on your shelves. And it narrows the week fast. Frozen chicken, a can of tomatoes and a bag of rice are already most of a dinner. A half tub of sour cream and some tortillas are most of another.</p><p>University extension programs have been teaching this for years under friendly names: shop your pantry first, the eat-down week, the pantry challenge. The University of Illinois version is three steps: take inventory, use the oldest items first, lean on simple meals like soups and stews.</p><h4>The order matters</h4><p>What I like about the method is that the order isn’t arbitrary. You start with the fridge, because it spoils first. Then the freezer, because that’s where the forgotten proteins hide. Then the pantry, which is the most forgiving. And you circle anything that needs eating in the next few days and put it at the start of the week.</p><p>That small bit of sequencing is the difference between “we should really use that spinach” and “the spinach is Monday.”</p><h4>Dates are not deadlines</h4><p>The other thing an inventory surfaces is the date anxiety. You find a box of pasta a little past its “best by” date and hesitate. USDA’s Food Safety and Inspection Service is clear that, except for infant formula, those dates are about quality, not safety. You check the food itself: the can, the smell, the texture. A lot of perfectly good food gets thrown out because the label sounded more official than it is.</p><h4>Why I keep thinking about this</h4><p>Grocery prices aren’t going down. USDA forecasts food-at-home prices rising again in 2026. At the same time, ReFED estimates Americans spent about $141 billion in 2024 on food that went uneaten. Those two facts sit next to each other in a lot of pantries.</p><p>To me, the inventory is one of the most underrated planning tools there is, because it turns a creative problem into a matching problem. Matching is easier. It also doesn’t need anything special: a pen, three columns, ten minutes before you write the list.</p><p>There’s a second, quieter benefit. An inventory tells you what your family actually eats. The fourth bag of quinoa nobody touches is information. So is the empty peanut butter jar. After a few weeks of looking before you shop, the list starts to reflect your real kitchen instead of an imagined one.</p><p>Try it this week. Fridge, freezer, pantry, in that order. See how many dinners are already in the house.</p><p>If you’d rather have this done for you, Catered does it: scan a grocery receipt to fill your pantry, spot “Already in your pantry” right on your grocery list, and (with Premium) run a Use my pantry night built from what’s already there.</p><p>Founding Families:</p><p><a href="https://app.livecatered.com/beta/join">Beta Join | Catered</a></p><p>Everyone else:</p><p><a href="https://app.livecatered.com">Catered</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=31aa74a0ad68" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Let the Store Pick the Protein]]></title>
            <link>https://medium.com/@joshua_cohen_72053/let-the-store-pick-the-protein-023281b1d4c6?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/023281b1d4c6</guid>
            <category><![CDATA[personal-finance]]></category>
            <category><![CDATA[grocery-shopping]]></category>
            <category><![CDATA[economics]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[meal-planning]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Mon, 02 Nov 2026 23:04:21 GMT</pubDate>
            <atom:updated>2026-11-02T23:04:21.609Z</atom:updated>
            <content:encoded><![CDATA[<p>The weekly ad is a store’s pitch to get you in the door. You can use it to make the hardest decision of the week<em> </em>for you.</p><p>Ask a parent what the hardest part of meal planning is, and you rarely hear “cooking.” You hear “deciding.” Seven nights, a family with opinions, and a blank page every Sunday.</p><p>I’ve come to think one of the oldest grocery habits around solves more of that problem than it gets credit for. Not because it saves money, though it can. Because it removes a decision.</p><h4>The ad is a message from the store</h4><p>Supermarkets put a small number of items on deep sale every week to get you through the door. Economists have a name for these: loss leaders. University of Chicago researchers who studied years of weekly data from about 100 Chicago supermarkets found a typical circular featured about 200 items out of roughly 25,000 in the store. They also found something counterintuitive: prices often dropped exactly when demand was highest. Tuna during Lent. Crackers and cheese around Thanksgiving and Christmas.</p><p>So the ad isn’t random. It’s the store telling you, every week, which few items it most wants you to buy.</p><h4>Treat it as a menu prompt</h4><p>Here’s the shift I like. Instead of reading the ad as a list of deals to grab, read it as the first line of your meal plan. Chicken thighs are on sale? That’s Monday’s sheet pan and Wednesday’s rice bowl. Ground beef? Tacos and a pasta sauce. You didn’t have to invent the week. The store handed you the starting point.</p><p>That’s why extension programs have taught this for years. It narrows the field. It turns “what should we eat?” into “what can I make with chicken thighs and peppers?”, which is a much easier question at 9 PM on a Sunday.</p><h4>Sales come back, which takes the pressure off</h4><p>The part I find reassuring is that sales repeat. An FTC analysis of government price data found food prices sat at their usual level only about 62% of the time; dips below were more common than jumps above. A study of ketchup sales found the next sale could be predicted largely by how long it had been since the last one.</p><p>That means you never have to panic-buy. If this week’s protein isn’t one your family likes, next week’s probably will be. You stock up on shelf-stable things when the price is good and the pantry’s low. You freeze extra meat the same day, in portions. And you skip the rest.</p><h4>Where it goes wrong</h4><p>The method has two classic traps. The first is buying something because it’s cheap, not because you’ll cook it. The second is trusting the sign instead of the unit price. An end-of-aisle display looks like a deal; it isn’t always one.</p><p>Both are fixed the same way: decide the dinners first, from the ad, and buy only what those dinners need.</p><h4>A small habit with a big effect on Sunday nights</h4><p>It also changes how the week feels. When the plan starts from the ad, the shopping trip has a shape: the circled items, the few things they need, and nothing that wandered into the cart because it was at eye level.</p><p>None of this needs an app. One store’s ad, a pen, five minutes. Circle two or three proteins, build four dinners, add a pantry night.</p><p>If you’d rather have this done for you, Catered shows what’s on sale at your store and marks the discounts right on your grocery list, next to live prices for everything else.</p><p>Founding Families:<br><a href="https://app.livecatered.com/beta/join">https://app.livecatered.com/beta/join</a></p><p>Everyone else:<br><a href="https://app.livecatered.com">https://app.livecatered.com</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=023281b1d4c6" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Every Ingredient Should Have Two Jobs]]></title>
            <link>https://medium.com/@joshua_cohen_72053/every-ingredient-should-have-two-jobs-e49fd1163e53?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/e49fd1163e53</guid>
            <category><![CDATA[food-waste]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[cooking]]></category>
            <category><![CDATA[sustainability]]></category>
            <category><![CDATA[meal-planning]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Mon, 02 Nov 2026 23:03:13 GMT</pubDate>
            <atom:updated>2026-11-02T23:03:13.279Z</atom:updated>
            <content:encoded><![CDATA[<p><em>Restaurants figured out half-used food decades ago. Most of our recipes were never designed to.</em></p><p>Here is a small thing that bothers me more than it should: a recipe that asks for two tablespoons of cilantro.</p><p>There’s nothing wrong with the recipe. It’s probably delicious. But the store doesn’t sell two tablespoons of cilantro. It sells a bunch. So the recipe is really asking you to buy a bunch, use a sliver of it, and then figure out the rest on your own. Most of the time, nobody figures out the rest. The rest goes in the trash.</p><h4>The recipe is the wrong unit</h4><p>We tend to think about food one recipe at a time. Cookbooks are organized that way. Recipe sites are organized that way. Most meal apps I’ve used are organized that way.</p><p>But your grocery cart isn’t. Your cart is organized by package: a bunch, a tub, a bag, a whole onion. And the gap between “what the recipe needs” and “what the package holds” is exactly where a lot of home food waste lives. ReFED’s 2025 report found produce was the biggest category of food wasted in US homes, roughly 45% of it by their numbers. That’s the bunch of herbs. That’s the bag of spinach.</p><h4>Restaurants don’t think in recipes</h4><p>A restaurant kitchen can’t afford a walk-in full of half-used herbs, so chefs plan differently. They call it cross-utilization: the same ingredient appears in several dishes, so everything on the shelf has a purpose. The cilantro is in the salsa, the rice and the garnish. Nothing is bought for just one plate.</p><p>The interesting part is how they keep it from getting boring. They don’t repeat the dish; they repeat the ingredient in a different dish. Cilantro in Monday’s tacos and Thursday’s Thai-style rice bowl doesn’t feel like leftovers. It feels like two different dinners.</p><h4>What that looks like on a kitchen table</h4><p>The home version is almost embarrassingly simple. Pick one dinner. Circle the things you’ll only use part of. Pick a second dinner, in a different cuisine, that finishes them. Put the two nights close together. Write the shared item on the list once, with both nights next to it.</p><p>That last part is the one I’d underline. “Cilantro: Mon, Thu” is a tiny note, but it changes what happens on Thursday. The cilantro isn’t a leftover anymore. It’s an ingredient with a job.</p><p>There’s one more piece of this that I find quietly useful: the freezer can’t save everything. Sour cream separates. Fresh herbs go limp. Those ingredients need a second dinner, not a freezer bag, which is exactly why planning them in pairs works.</p><h4>Why I keep coming back to this</h4><p>When I think about what a meal planner should do, this is high on my list. Not more recipes. Better pairings, and a grocery list that reflects how food is really sold. Once two dinners share an ingredient, the list should say so: one bunch, two nights.</p><p>It also means the shopping list should stop pretending each recipe lives alone. A list built recipe by recipe will happily tell you to buy cilantro twice in one week. A list built for the week should catch that, and so should a person with a pen, if they glance at the whole plan before heading out.</p><p>You can do all of this on paper. It takes ten minutes, and the first week you do it, you’ll notice the crisper drawer looks different on Friday.</p><p>If you’d rather have this done for you, Catered does it: it merges the week’s list so a shared ingredient shows up once, and flags what’s already in your pantry.</p><p>Founding Families:<br><a href="https://app.livecatered.com/beta/join">https://app.livecatered.com/beta/join</a></p><p>Everyone else:<br><a href="https://app.livecatered.com">https://app.livecatered.com</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=e49fd1163e53" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[The Bowls on the Counter Are the Plan]]></title>
            <link>https://medium.com/@joshua_cohen_72053/the-bowls-on-the-counter-are-the-plan-7a4ab3ef27be?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/7a4ab3ef27be</guid>
            <category><![CDATA[food]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[productivity]]></category>
            <category><![CDATA[habits]]></category>
            <category><![CDATA[cooking]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Mon, 02 Nov 2026 14:05:38 GMT</pubDate>
            <atom:updated>2026-11-02T14:05:38.302Z</atom:updated>
            <content:encoded><![CDATA[<p><em>Mise en place gets taught as a chef’s technique. I think it’s really a way of moving stress to a better time of day.</em></p><p>Most kitchen disasters I hear about aren’t about skill. Nobody says, “I didn’t know how to sauté an onion.” They say, “I turned around to find the garlic and everything burned.” They say, “I was on step four when I saw it needed to marinate for two hours.”</p><p>Those aren’t cooking failures. They’re sequencing failures. And professional kitchens solved them more than a century ago with a habit so simple it almost sounds like a joke: get everything out first.</p><h3>A system built for pressure</h3><p>Mise en place, French for roughly “put in place,” comes out of the kitchen brigade that Auguste Escoffier organized in the late 1800s. He’d cooked for the French army, and his kitchens borrowed its structure: stations, roles, a chain of command. Junior cooks did much of the prep, long before the first order came in.</p><p>The logic was simple. When a hundred tickets arrive, there’s no time to peel a carrot. So the carrot gets peeled at 3 PM, when nobody is waiting.</p><p>A weeknight family dinner is a tiny version of the same rush. You’re not plating for a hundred, but you’re cooking while answering homework questions, letting the dog out and fielding “how much longer?” The pressure is real, even if the scale is small.</p><h3>What changes when the prep comes first</h3><p>The part I find interesting is that mise en place doesn’t save much time. Chopping takes as long as chopping takes. What it changes is when the effort happens, and that changes how cooking feels.</p><p>Do the reading, the pan-pulling and the knife work before the heat goes on, and the actual cooking becomes almost mechanical: next bowl, next bowl, next bowl. You can talk to your kids. You can follow the recipe’s timing instead of chasing it. You find out you’re out of eggs while there’s still time to do something about it.</p><p>The Culinary Institute of America says knowing how to cook “means nothing if you don’t have your mise en place.” I used to read that as chef bravado. Now I read it as a statement about attention. You only have so much of it at 6 PM. Mise spends it earlier.</p><h3>The two steps people skip</h3><p>If you try this, two steps make the biggest difference.</p><p>The first is reading the recipe twice, once for the shape and once for the traps: the soak, the thaw, the “room temperature butter.” The second is pulling out the cookware before touching any food. That’s when you discover the missing strainer, or that the blender went home with a relative.</p><p>And one habit that’s about safety, not calm: produce first, raw meat last, on its own cutting board. FoodSafety.gov recommends separate boards, and doing the vegetables first means the raw chicken never touches the salad.</p><h3>Why it sticks with me</h3><p>I think about meal planning the same way. The best plans move decisions to calm moments: Sunday night instead of 5:45 on Wednesday, the counter before the stove instead of the stove itself. Mise en place is that idea at the scale of one dinner.</p><p>And the habit itself needs nothing. A recipe, a few cereal bowls, ten quiet minutes before the stove gets hot. Try it on a stir-fry this week, the dish that punishes missing prep most, and see how different the ten minutes of cooking feel.</p><p>If you’d rather have this done for you, Catered’s cooking mode walks you through each step with several timers at once.</p><p>Founding Families:<br><a href="https://app.livecatered.com/beta/join">https://app.livecatered.com/beta/join</a></p><p>Everyone else:<br><a href="https://app.livecatered.com">https://app.livecatered.com</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=7a4ab3ef27be" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Thanksgiving Is Won on Tuesday]]></title>
            <link>https://medium.com/@joshua_cohen_72053/thanksgiving-is-won-on-tuesday-ea93a4b81c0c?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/ea93a4b81c0c</guid>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[thanksgiving]]></category>
            <category><![CDATA[food]]></category>
            <category><![CDATA[cooking]]></category>
            <category><![CDATA[productivity]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Fri, 30 Oct 2026 12:23:57 GMT</pubDate>
            <atom:updated>2026-10-30T12:24:44.840Z</atom:updated>
            <content:encoded><![CDATA[<p><em>The calm holiday cook isn’t faster. They just stopped treating Thursday as the only day in the week.</em></p><h4>The week has more room than the day</h4><p>If you list a typical Thanksgiving menu and ask, dish by dish, “does this hold?”, the answer surprises people. Gravy holds. America’s Test Kitchen makes it two to three days ahead, and you can freeze it for longer. Mashed potatoes hold for up to two days if you make them a little loose. Sweet potato casserole holds. Cranberry sauce holds. Pumpkin pie is better baked the day before.</p><p>What doesn’t hold is a short list: the turkey itself, anything crisp or fried, a dressed salad, quick green vegetables. That’s it. That’s the real Thursday.</p><p>So the question shifts from “how do I cook eleven dishes in one afternoon?” to “which day does each dish belong to?” That’s a much friendlier question. You can answer it at the kitchen table with a pencil.</p><h4>The two clocks that matter</h4><p>There are only two hard limits, and both come from USDA.</p><p>The first is the fridge clock. Cooked food keeps three to four days in the fridge, starting when you finish cooking. For a Thursday dinner, Monday is the earliest you should cook. Earlier than that, it goes in the freezer.</p><p>The second is the thaw clock, and it’s the one that catches people. A frozen turkey needs about a day in the fridge for every four to five pounds. A 14-pound bird needs to be in the fridge by Sunday. A 22-pound bird needs to start by the Friday or Saturday before. Nobody forgets the turkey. Plenty of people forget that the turkey starts on the weekend.</p><p>Everything else is a scheduling puzzle, and puzzles are solvable.</p><h4>The oven and the fridge are the real constraints</h4><p>Once the dishes are spread across the week, two pieces of equipment decide whether the plan works.</p><p>The oven belongs to the turkey for hours. So every hot side needs a slot: made earlier and waiting, reheated on the stove or in the microwave, or slipped into the oven while the turkey rests for its 20 minutes or more. That resting window is the most valuable oven time of the day.</p><p>The fridge is the quieter problem. Make-ahead food has to live somewhere, cooling in shallow containers, next to a thawing bird. Clearing a shelf the weekend before sounds trivial. It’s the step that decides whether Tuesday’s gravy has a home.</p><h4>Why I think this matters beyond one meal</h4><p>What I like about the make-ahead method is that it’s honest about the cook. It assumes you’re one person with one oven, a job, and probably kids. It doesn’t ask you to be faster. It asks you to start earlier, in small pieces, when nobody’s hungry yet.</p><p>That’s the same idea behind most good weeknight planning, really. Decide when you have energy. Execute when you don’t.</p><p>If you want to try it, take ten minutes tonight. Write your menu. Next to each dish, write FREEZE, AHEAD, DAY BEFORE or DAY-OF. Put the turkey thaw on the calendar. Then look at Thursday and see how short the list has become.</p><p>If you’d rather have this done for you, Catered’s Event Planner does it: it spreads the make-ahead cooking across the days you choose, lays out Thursday from your dinner time, and lets you mark the dishes guests are bringing. (Put the turkey thaw in your phone calendar either way.)</p><p>Founding Families:</p><p><a href="https://app.livecatered.com/beta/join">Beta Join | Catered</a></p><p>Everyone else:</p><p><a href="https://app.livecatered.com">Catered</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ea93a4b81c0c" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[The Slowest Part of a 30-Minute Dinner Happens Before You Turn On the Stove]]></title>
            <link>https://medium.com/@joshua_cohen_72053/the-slowest-part-of-a-30-minute-dinner-happens-before-you-turn-on-the-stove-b51114db81df?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/b51114db81df</guid>
            <category><![CDATA[meal-planning]]></category>
            <category><![CDATA[productivity]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[product-design]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Thu, 29 Oct 2026 18:00:19 GMT</pubDate>
            <atom:updated>2026-10-29T18:03:41.377Z</atom:updated>
            <content:encoded><![CDATA[<p><em>Mealime promised dinner in about half an hour. After it closed, I kept thinking about where that half hour really goes.</em></p><p>For years, Mealime’s pitch was one of the clearest in food apps: plan your week, shop, and “put dinner on the table in 30 minutes or less.” Cosmopolitan once named it the best app for quick recipes. When it shut down on October 21, plenty of families lost more than a recipe library. They lost a short, fast routine that got them from “what are we eating?” to a plate on the table.</p><p>I build a family meal planning app called Catered, so I’ve spent a lot of time this month reading what people miss. And the thing that keeps standing out to me is this: almost nobody complains about cooking for 30 minutes.</p><p>They complain about deciding.</p><h3>The clock starts at 4 PM</h3><p>Look at what people actually post on a weeknight. “Im so tired of trying to figure out what’s for dinner,” one woman wrote on X this month. Another: “I really hate figuring out what’s for dinner everyday.” A Mealime user on Reddit, after hearing it would close, put it simply: “I cannot plan meals for the week to save my life and it made that so effortless.”</p><p>None of those are about technique or stove time. They’re about the stretch of the afternoon when you’re half-working, half-parenting, and quietly running through what’s in the fridge.</p><p>So when I think about a “30-minute dinner,” I count differently now. There’s the time to decide. The time to notice you’re missing something. The time to find the recipe again. The time to cook. And the time it takes to answer “what’s for dinner?” three times from three people. The cooking is often the shortest part.</p><h3>A fast recipe can’t fix a slow week</h3><p>This changed what I thought we should build. If the goal is fast weeknights, a big pile of quick recipes isn’t enough. You need the decisions made before Monday, by someone who isn’t exhausted.</p><p>So that’s where Catered puts the effort:</p><p><strong>Plan the hard nights first.</strong> With Plan my week (Premium + Jules), you mark your busy nights and the week fills in with quicker dinners where you need them. Times on recipes make it easy to check before you commit.</p><p><strong>Make the fastest dinner the one that’s already cooked.</strong> “Make extra” sets up a leftovers night within three days. It buys nothing and takes minutes. I think planned leftovers are the most underrated weeknight move there is, because the work happened on a night when you had the energy.</p><p><strong>Get the shopping out of the week.</strong> The list comes straight from the plan, merged and sorted by aisle, with what’s in your pantry flagged and live prices at 19 grocery chains, including Kroger, Ralphs, Fred Meyer, King Soopers, Harris Teeter and Smith’s. One trip before Monday means no 5:20 PM run for a can of beans.</p><p><strong>Keep your place at the stove.</strong> Cooking mode goes step by step, with countdown timers, so the recipe isn’t another thing to manage.</p><p><strong>Take the questions out of the kitchen.</strong> With family sharing (Premium), the people you feed can see the week and send meal requests, like “tacos Friday?” You still say yes or no. You can tell Jules what your family will and won’t eat (“two picky eaters, one won’t eat mushrooms”) and he plans around it. We only store the food preferences you enter, never profiles of the people in your house.</p><h3>What I’d tell a former Mealime user this week</h3><p>Don’t start by looking for the app with the most quick recipes. Start by looking at your calendar. Count the nights next week when you truly have 20 minutes. Plan those first. Then pick one calmer night and cook double on purpose.</p><p>Do that with a notebook or with Catered. Either way, you’ll find what I found: fast dinners come from a fast week, and a fast week is mostly decided on Sunday.</p><p>If you want to try it with us, we’re inviting our first 100 Founding Families. They get 8 weeks free of Premium + Jules. Families who complete 6 check-ins earn personalized family shirts and Premium + Jules at $5.99/mo for as long as they’re members (standard $11.99/mo). Honestly, the check-ins are the part I care about most, because they tell us what’s still slow.</p><p>Founding families can join at <a href="https://app.livecatered.com/beta/join">https://app.livecatered.com/beta/join</a>. Everyone else can start at <a href="https://app.livecatered.com">https://app.livecatered.com</a>.</p><p>— Joshua</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=b51114db81df" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Moving Your Recipes Shouldn’t Be the Hard Part]]></title>
            <link>https://medium.com/@joshua_cohen_72053/moving-your-recipes-shouldnt-be-the-hard-part-f35c0bcccaf9?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/f35c0bcccaf9</guid>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[product-design]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[data-ownership]]></category>
            <category><![CDATA[meal-planning]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Thu, 29 Oct 2026 12:14:46 GMT</pubDate>
            <atom:updated>2026-10-29T12:50:00.243Z</atom:updated>
            <content:encoded><![CDATA[<p><em>When Mealime closed, families lost years of saved dinners. So we made bringing them into Catered as easy as we could.</em></p><p>The saddest product sentence I read this fall was a single line in an FAQ: “All personal data will be deleted when the Mealime application is shut down.”</p><p>Mealime closed on October 21. Its published recipes moved to Meals Hub inside Albertsons Companies’ grocery apps. But the part that belonged to its users (the saved favorites, the recipes people typed in themselves, the notes in the margins) had no export button. In the last week, someone on X built his own: “there’s no export button so i made one.”</p><p>I build a family meal planning app called Catered. When I read the posts from families trying to rebuild, I kept coming back to one question: how much work should it take to move a recipe you already love?</p><p>My answer is as little as possible. So that’s what we built.</p><h3>A recipe box is not data. It’s history.</h3><p>When people describe what they lost, they rarely say “my account.” They say things like “the chili my husband finally liked.” A Mealime user on Reddit said they’d used it “for years to take away the mental load of trying to figure out what to eat.” Years. That’s hundreds of small decisions about what a family likes, saved one tap at a time.</p><p>Nobody should have to retype that history from scratch if they don’t have to.</p><h3>Four ways in, one recipe at a time</h3><p>Your favorites don’t all live in the same place. Some came from a food blog. Some are in a cookbook on the counter. Some are a screenshot or a block of text in your notes app. Some only exist in your head. So Catered gives each one a way in:</p><ul><li><strong>Paste a link.</strong> Catered turns the ad-filled page into a clean recipe with ingredients and steps. It works on most recipe sites.</li><li><strong>Take a photo of a cookbook page.</strong> Photo import (Premium) turns the page into a recipe. It’s good, but it isn’t perfect, so read the amounts before you cook.</li><li><strong>Paste the text.</strong> If you copied a recipe into your notes or texted it to someone, paste it in.</li><li><strong>Type it in.</strong> For the dinners that only live in your head, write it yourself. Catered works out nutrition and diet labels from the ingredients.</li></ul><p>People bring their favorites over one at a time, and that’s fine. Most families cook the same 10 or 15 dinners on repeat. Those are the ones worth moving first.</p><p>What we can’t do is import a Mealime account. That data was deleted, and I’d rather say so plainly than imply otherwise. That’s why the most useful thing you can do this week has nothing to do with us: save whatever you can still reach (links in your browser history, screenshots on your phone, text you copied) before it’s gone.</p><h3>Then the recipes have to <em>do</em> something</h3><p>A recipe box that sits in a drawer is a nice memory. A recipe box that plans dinner is a tool.</p><p>Your saved recipes mix into the weekly plan alongside the 1,800+ in our catalog. Plan my week (Premium + Jules) lets you pin a family favorite to Tuesday and fill the rest around busy nights and a budget. You tell Jules, our AI chef, what your family will and won’t eat, and he plans around it. The grocery list builds from the plan, merged and sorted by aisle, with live prices at 19 grocery chains, including Kroger, Ralphs, Fred Meyer, King Soopers, Harris Teeter and Smith’s. And when someone in the family wants “the chicken thing” on Friday, they can send a meal request instead of a text.</p><h3>And the way out is just as easy</h3><p>Back in August, someone on r/MealPrepSunday who had already lost a different app wrote advice I copied down word for word: “the apps that let you leave are the ones you can trust to stay.”</p><p>So in Catered, the exit exists. Go to Settings &gt; Export anytime and download your data: a JSON file with your plans and data, plus a CSV of your recipes. If you need account information beyond that, email hello@livecatered.com and we’ll get it to you.</p><p>I’m not going to promise Catered will be around for decades. No young company can honestly promise that. What I can promise is that getting your recipes in is easy, and your recipes won’t be trapped.</p><h3>If you’re moving this week</h3><p>Save what you can reach today. Then write down the dinners your family asks for by name and bring those in first, whichever way fits each one. The other two hundred saves can wait.</p><p>We’re inviting our first 100 Founding Families to help shape Catered. You get 8 weeks free of Premium + Jules. Complete 6 check-ins and you earn personalized family shirts, plus Premium + Jules at $5.99/mo for as long as you’re a member (standard $11.99/mo).</p><p>Founding families can join at <a href="https://app.livecatered.com/beta/join">https://app.livecatered.com/beta/join</a>. Everyone else can start at <a href="https://app.livecatered.com">https://app.livecatered.com</a>.</p><p><em>Joshua Cohen, founder of Catered</em></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f35c0bcccaf9" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Thanksgiving Isn’t a Recipe Problem. It’s an Oven Problem.]]></title>
            <link>https://medium.com/@joshua_cohen_72053/thanksgiving-isnt-a-recipe-problem-it-s-an-oven-problem-06d270b95045?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/06d270b95045</guid>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Mon, 26 Oct 2026 13:32:25 GMT</pubDate>
            <atom:updated>2026-10-26T13:32:25.602Z</atom:updated>
            <content:encoded><![CDATA[<p>I don&#39;t think recipes are what make Thanksgiving hard.</p><p>Most people hosting already know how to make mashed potatoes. What they don&#39;t know is how to make mashed potatoes, a turkey, stuffing, green beans, rolls and two pies come out of one kitchen at the same moment, with one oven, while people are arriving. That&#39;s not a cooking problem. It&#39;s a scheduling problem, and the oven is the bottleneck.</p><p>When we built the Event Planner in Catered, that changed the first questions we ask.</p><h4>The question we ask before the menu</h4><p>The planner asks when you want to eat. Then it asks what your kitchen actually has: how many ovens, how many burners, whether you own a slow cooker, a mixer or a food processor.</p><p>That can feel backward. You opened a holiday planner, and it wants an appliance count before you&#39;ve picked a pie.</p><p>But every good Thanksgiving timeline I&#39;ve read says the same thing in different words. America&#39;s Test Kitchen tells hosts to think about &quot;available oven and stove space on the day of&quot; and adjust the menu to fit. A university extension guide says to pick the serving time and &quot;work backward.&quot; The professionals start with the constraint, not the dish.</p><p>So the planner does the same. Once it knows the serving time and the kitchen, it can take your dishes and work backward: what has to happen Thursday morning, what can happen Wednesday, what can happen Tuesday night after the kids are in bed.</p><h4>Your free time is also an ingredient</h4><p>The second thing we ask about is your time. You choose which days and hours you can actually cook in the run-up to the meal. The planner puts every step on one of those days at a specific time, groups steps into prep sessions, and leaves notes when two dishes want the oven at once.</p><p>I care about this part because the advice out there is usually written for someone with a free Wednesday. A lot of parents don&#39;t have one. If your only real window is Tuesday from 7 to 9, the plan should be built around Tuesday from 7 to 9.</p><h4>The button I&#39;m proudest of</h4><p>The feature I like most is the least technical one. It&#39;s a button that says &quot;Someone&#39;s bringing it.&quot;</p><p>Thanksgiving plans change constantly. Your sister calls and says she&#39;ll bring the pie. Someone decides store-bought rolls are fine. You can tap &quot;Someone&#39;s bringing it&quot; or &quot;I&#39;ll buy it ready-made,&quot; mark steps or whole dishes done, move a step, and re-plan the rest. The schedule redraws itself around what&#39;s left.</p><p>A paper timeline can&#39;t do that. Once it&#39;s wrong, you&#39;re back to doing the math in your head while the oven timer beeps.</p><h4>What it doesn&#39;t do</h4><p>I want to be clear about the limits. The Event Planner plans the cooking. It doesn&#39;t take a budget, and it doesn&#39;t take diet or allergy settings, so you still check the menu against the people at your table. It also won&#39;t make your gravy better. That part is still on you, and maybe a better recipe.</p><h4>Why this matters to people who just lost their meal app</h4><p>A lot of the families finding Catered right now came from Mealime, which closed on October 21. Mealime was good at weeknights: quick recipes, a weekly plan, a grocery list that wrote itself. Catered does those things too. Jules plans the week around what you tell him your family will and won&#39;t eat, the list merges and sorts by aisle with live prices at 19 grocery chains (including Kroger, Ralphs, Fred Meyer, King Soopers, Harris Teeter and Mariano&#39;s), and leftovers nights are planned in so they buy nothing new.</p><p>But I kept thinking about the meal right after the shutdown. A month after people lost the app that handled their Tuesdays, they&#39;re facing the biggest dinner of the year. That&#39;s the meal where a planner could actually earn its keep.</p><p>One more thing, because shutdowns are fresh for everyone: you can export your Catered data anytime from Settings. It&#39;s a JSON file plus a CSV of your recipes, and if you need anything beyond that, email hello@livecatered.com. Catered can&#39;t import a Mealime account, but it can import recipes from most recipe sites with a link, and Premium members can import from a photo.</p><h4>If you&#39;re hosting this year</h4><p>We&#39;re inviting our first 100 Founding Families to help shape Catered. You get 8 weeks free of Premium + Jules. Complete 6 check-ins and you earn personalized family shirts, plus Premium + Jules at $5.99/mo for as long as you&#39;re a member (standard is $11.99/mo).</p><p>Founding families can join at https://app.livecatered.com/beta/join. Everyone else can start at <a href="https://app.livecatered.com.">https://app.livecatered.com.</a></p><p>Tell me how many ovens you&#39;re working with. I suspect the answer is one.</p><p>Joshua Cohen, founder of Catered</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=06d270b95045" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Nobody Brags About a Grocery List. That's Why It's the Hardest Thing I Build.]]></title>
            <link>https://medium.com/@joshua_cohen_72053/nobody-brags-about-a-grocery-list-thats-why-it-s-the-hardest-thing-i-build-d6278499b7a8?source=rss-2bd1be2b1960------2</link>
            <guid isPermaLink="false">https://medium.com/p/d6278499b7a8</guid>
            <category><![CDATA[product-design]]></category>
            <category><![CDATA[parenting]]></category>
            <category><![CDATA[meal-planning]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[groceries]]></category>
            <dc:creator><![CDATA[Joshua Cohen]]></dc:creator>
            <pubDate>Sun, 25 Oct 2026 14:08:06 GMT</pubDate>
            <atom:updated>2026-10-25T14:08:06.643Z</atom:updated>
            <content:encoded><![CDATA[<p><em>What &quot;1.5 cups butter&quot; taught me about the part of meal planning people actually depend on.</em></p><p>Here&#39;s a sentence I didn&#39;t expect to think about this much: &quot;1.5 cups butter.&quot;</p><p>It&#39;s in a lot of recipes. It&#39;s also not something you can buy. Stores sell butter in sticks and pounds. So somewhere between the recipe and the shopping cart, someone has to do a small piece of math. For years, in a lot of kitchens, that someone was an app called Mealime. It closed on October 21.</p><p>I build a family meal planning app called Catered, and I&#39;ve spent the week since then thinking less about recipes and more about lists.</p><h3>The feature nobody screenshots</h3><p>When Mealime&#39;s shutdown was announced in September, I read as many user reactions as I could find. I expected people to mourn the recipes. Some did. But the line I kept seeing was about the list.</p><p>One person on Reddit said they&#39;d used Mealime &quot;for years to take away the mental load of trying to figure out what to eat/creating a grocery list every week.&quot; Another, trying a different app, wrote that its &quot;grocery list feature is no where near as good as Mealime&#39;s.&quot; And months earlier, in a thread asking whether meal apps are worth paying for at all, someone summed it up better than any pitch deck I&#39;ve written: &quot;the grocery list part is where apps earn their keep.&quot;</p><p>Nobody posts a screenshot of their grocery list. Nobody tells a friend, &quot;You have to see how it merged my onions.&quot; But that&#39;s the moment the app either saves you real time or doesn&#39;t. It&#39;s invisible when it works and infuriating when it doesn&#39;t.</p><h3>What &quot;it just works&quot; actually takes</h3><p>From the outside, a grocery list looks like the easy part. You have the recipes; just list the ingredients. Building one taught me otherwise.</p><p>Three dinners call for onions: one diced, one sliced, one &quot;half a small onion.&quot; That needs to become one line. Garlic shows up as cloves in one recipe and teaspoons of minced in another. The rice for Tuesday is already in the pantry, so it shouldn&#39;t be on the list at all. And the whole thing has to come out in the order you walk the store, because a list that sends you from produce to dairy and back to produce is a list you&#39;ll stop using.</p><p>Then there&#39;s the store math. In Catered, recipe amounts become the packages you&#39;d actually buy — a cup of yogurt shows up as &quot;Buy 2 × 5.3 oz,&quot; not a naked cup measure. It&#39;s a tiny thing. It&#39;s also exactly the kind of tiny thing that decides whether you trust the list enough to stop double-checking it.</p><h3>The question Mealime never answered</h3><p>There&#39;s one thing I wanted the list to do that Mealime didn&#39;t: tell you what the week costs before you&#39;re at the register.</p><p>Grocery prices come up constantly in the posts I read from parents this month. One person on X wrote that they &quot;rang up groceries for the week and nearly cried at the register.&quot; Most planners leave you to find out the total at checkout.</p><p>So Catered&#39;s list shows live prices from your nearest store, with sale and coupon badges where they apply and a running total if you&#39;re planning to a budget. I have to be honest about the limit here, because it matters: those prices work at 19 grocery chains, namely Kroger, Harris Teeter, Ralphs, Food 4 Less, Foods Co, Fred Meyer, QFC, King Soopers, City Market, Smith&#39;s, Fry&#39;s, Dillons, Baker&#39;s, Gerbes, Jay C, Pay Less, Mariano&#39;s, Metro Market and Pick &#39;n Save. If you shop somewhere else, the planner and the list still work, but the prices won&#39;t help you. And the prices are a close read on typical items, not a promise that every product will match.</p><h3>Closing the loop</h3><p>The list doesn&#39;t end at the store. On Premium, you can scan your receipt, and what you bought goes into your pantry, so next week&#39;s list already knows about the olive oil you bought this week. Planned leftovers do the same thing from the other direction: Monday&#39;s big batch covers Wednesday, and Wednesday adds nothing to the list.</p><p>That loop of plan, list, shop, cook and back again is the whole product, really. Recipes are the fun part. The loop is what makes it last past week three.</p><h3>What I won&#39;t pretend</h3><p>Catered can&#39;t import a Mealime account. Mealime never offered an export, and its data was deleted at shutdown, so everyone starts fresh. You can bring recipes in from most recipe sites, or from a photo on Premium. And you can export your own data from Settings anytime, as a JSON file plus a recipes CSV. If you ever want more than that, email hello@livecatered.com.</p><p>I&#39;d rather you never need it. But after watching what happened this month, I think the ability to leave is part of the reason to stay.</p><h3>If you miss your list</h3><p>If you&#39;re a former Mealime family and you shop at one of those 19 chains, I&#39;d love your help. We&#39;re inviting our first 100 Founding Families. You get 8 weeks free of Premium + Jules. Complete 6 check-ins and you earn personalized family shirts, plus Premium + Jules at $5.99/mo for as long as you&#39;re a member (standard is $11.99/mo).</p><p>Founding families can join at https://app.livecatered.com/beta/join. Everyone else can start at <a href="https://app.livecatered.com.">https://app.livecatered.com.</a></p><p>And if the list ever turns your butter into something you can&#39;t buy, tell me. That&#39;s exactly what the check-ins are for.</p><p><em>Joshua Cohen, founder of Catered</em></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=d6278499b7a8" width="1" height="1" alt="">]]></content:encoded>
        </item>
    </channel>
</rss>