Sanjeet Shukla·Jul 24How Audience Targeting and Segmentation Works in AdTechWhy did I see an ad for an electric SUV yesterday and a home loan today? Was someone listening to my conversations? Probably not.A response icon1A response icon1
Rio Longacre·Jul 9Agentic Trading Has Already Started. We Just Don’t Know How Big It Gets.A version of this post recently appeared on Signal & Noise.
Puga Sankara·Jul 3Tech Industry LeadershipIt is time to call out the elephant in the room: in the technology space in the U.S., there is a serious lack of multicultural leadership…
Puga Sankara·Jul 3Defining Leadership for the Tech IndustryWhen we talk about leadership in the technology sector, it’s critical to start with a shared understanding of what leadership really is.
Ryan Williamson·Jun 5The AdTech Leader’s Guide to Retail Media NetworksIt is not news that third-party tracking has become less viable. And then there are the increasingly stringent consumer privacy concerns…
BidsCube·Apr 16What DSPs Really Look at When Deciding Which Publishers Get BudgetImagine a situation where everything on the publisher side seems to be working as expected: traffic is consistent, pages load quickly, and…
BRNDTS·Mar 24How sports newspapers can monetize highlights and recaps sustainablySports newspapers and digital publishers have become video businesses, even when they still think of themselves as newsrooms first. Match…
Calciq.app·Mar 19AI Can Write Your Code. Who’s Testing Your Thinking?The most undervalued role in tech isn’t developer — it’s the tester who thinks like an architect, a user, and a strategist.
Vibhash·Mar 7How We Replaced 15 Independent Revenue Forecasts With One Centralized Model — and Got More AccurateBuilding Revenue Allocation Model: a walkthrough of the methodology, the math, and the lessons learned
BidsCube·Feb 18Why SSP Performance Can’t Be Proved — Only ObservedIn the past, SSPs were perceived as a certain intermediate—a tool that allowed publishers to move traffic from one place to another. The…
