The Unbrief·3d agoThey Send Her to Meet the Client. Nobody Says Why.unbrief, issue #1: the things advertising knows but never says
Alex Moses - Creator of Identisophia·Oct 20Your Next Big Client Could Make Your Marketing Agency Less ProfitableWhy successful marketing agencies struggle to turn bigger clients, growing revenue, and talented teams into the profits their owners…
Christine A. Moore, Managing Partner, RAUS Global·Oct 11Craft, Sameness and Talent: What AI Cannot ReplaceMuch of the conversation at Advertising Week New York this year was about what AI can now do: set up campaigns in seconds, generate content…
Meanwhile·Sep 30The entertainment industry transports people out of the ordinary, why doesn’t advertising?At a time when financial confidence is at a low point, we could all do with some entertainment as a break from reality.A response icon1A response icon1
The East Perspective·Sep 29Two Singapore Ad Agencies Just Became One. It Cost 4,000 Jobs.Omnicom calls it a natural creative fit. Is it really?
Kalpanasha Iyer·Sep 27The AI Agent Era Needs a Visual LayerAI agents can think, reason and act. The next frontier is giving them the ability to create editable, on-brand visual experiences.
InFlying ObjectbyGeorge Bergel·Sep 18We are Flying Objects: Adele Hambly, Senior Studio & Operations ManagerOne thing about me is that I’ve always stayed true to my core values. A few months ago I was helping my mum clear stuff from her house and…
InFlying ObjectbyGeorge Bergel·Sep 17Everything is copy. But not all of it is this good.“If it sounds like writing, I rewrite it,” Elmore Leonard, the great American crime novelist once said. It’s a sentiment repeated in…
InFlying ObjectbyGeorge Bergel·Sep 15How working with science brands made us into temporary expertsLast summer, I got an education. I’d been working on a particularly unique brief, working with the team at Wellcome Trust to devise a way…
