Olivia Grant·Oct 24Google’s Ad-Tech Ruling: What Changes for Publishers and Advertisers — and What Doesn’tWhen you see an ad on a news site, it feels like a single event. A page loads, a banner appears, and you scroll past it.
Manoj Ramani·Aug 28Stop Asking Your LLM to Do Math: How We Split Work Between GenAI and MLLLMs hallucinate numbers. ML models can’t hold a conversation. We built an agent that uses each for what it’s good at — and cut an 8-hour…A response icon2A response icon2
Krishna Kumar Chaturvedi·Jun 30Chapter 7: Roku App Development: Complete Guide to RAF Advertisement & Roku Demand API on RokuAuthor: Krishna Kumar Chaturvedi · Director of Engineering · 13+ years OTT, Smart TV & Connected TV
Aleksander Sekowski·Apr 7The 10 VAST XML Errors That Silently Kill Your CTV Ad Revenue The most common VAST XML mistakes that cause silent impression loss on CTV and streaming ads. And how to catch them before they ship.
Siddhi Sri·Mar 9I Let Them Track Everything. The Personalisation Learned Nothing.A technical look at why modern ad personalisation systems fail for edge case users.
Elizabeth Struts·Feb 15Demand Gen in Google Ads: Where Advertisers Lose Budget — and How to Take Back ControlDemand Gen in Google Ads was positioned as the natural evolution of Discovery and video campaigns: more automation, broader reach, smarter…
Elizabeth Struts·Oct 9, 2025Meta Andromeda: the new algorithm redefining the logic of digital advertisingMeta Andromeda: The New Algorithm Redefining the Logic of Digital Advertising
InArtificial Intelligence in Plain EnglishbyCoby Mendoza·May 28, 2025AI Is Rewiring the Ad Industry: The Fast, the Focused, and the AI-Literate Are WinningArtificial intelligence (AI) is revolutionizing the advertising industry, fundamentally altering how agencies operate, pitch for business…A response icon1A response icon1
Suchetana Bauri·May 27, 2025Google’s AI Search Isn’t Just Smarter — It’s Selling Stuff NowBy Suchetana Bauri · 5 min read
