Circleboom·3d agoHow I did a bulk Twitter ID lookup for a whole X ad audienceAn X Ads list audience runs on numeric user IDs, and the brief I had in hand was a column of handles. The handles were right. The format…
Chloe Thomas·Sep 23Google Ads: Which New Features Should You Use (and Which Should You Skip)?Chloe Thomas
Prashant Chaudhary·Aug 15Nobody Checked the Broken FileMatch rate is calculated by the vendor being evaluated, on a denominator it picks, and it is rarely audited. The market still treats it as…
Jonathan Reed·Jul 21How I Cut My Facebook Ad Costs by 60%An 8-day audience rebuild increased CTR by 82%, cut cost per signup by 43%, and reduced my real customer-acquisition cost far more than I…
