Atticus | Better Decisions·1h agoAnchoring Bias Tests for SaaS Pricing PagesThe biggest pricing-page mistake I see isn’t bad math. It’s showing prices with no frame around them.
Atticus | Better Decisions·8h agoHow to Use Prospect Theory in Pricing Page TestsMost pricing page tests fail for a simple reason: teams treat pricing strategy like math, while buyers treat it like psychological pricing.
Andrei-Nicusor Covalescu·10h agoA Free Kiss Beat a 14-Cent Truffle: The Zero-Price Effect and the Penny GapOne cent off made people abandon the better chocolate. The same cliff, seen from the other side, is why your free users won’t pay $2.
InLuke Puplett’s Personal BlogbyLuke Puplett·1d agoThe Red Queen & The Infinite Work MachineA premise worth testing
InILLUMINATIONbyMoney Mind·1d agoYou Forgot to Cancel. They Were Counting On It.A free trial is a product. The product is forgetfulness.A response icon3A response icon3
Recep Zengin·1d agoBehavioral Economics in Game Monetization: Why Your Brain Is The Real ProductThis image was created using an AI image creation program.
Andrei-Nicusor Covalescu·1d agoFree Trial vs Freemium Is the Wrong Question. Airtable, Calendly and Toggl Ask a Better One.The reverse trial starts every new user on premium, then drops them to a free plan instead of locking them out. The decision that matters…
Atsushi Ito·2d agoWhat Really Moves UsA pencil drawing of a bolt that looks like a photo only amazes you once you know it was drawn by hand. With AI, a result can no longer…
InVenturebyAndrei-Nicusor Covalescu·2d ago24 Jams, 3% Bought: The Famous Choice-Overload Study, Retested 50 TimesWhat actually happened at Draeger’s in Menlo Park, why the replications came back near zero, and the four conditions under which too many…
Aya·2d agoWhy Do We Resist Change Even When We Know It’s Good for Us?Have you ever found yourself staying in a situation you knew you needed to leave?
