Mike Khorev·Oct 26Query Fan-Out for Booking Software: How ChatGPT Turns One Prompt Into Ten SearchesRanking on the first page of Google for “best booking software” no longer means ChatGPT will recommend you. The two are related, but they…
Nine Peaks Media·Oct 23Query Fan-Out for Booking Software: How ChatGPT Turns One Prompt Into Ten SearchesWhen a small business owner types “best booking software” into ChatGPT, they think they are asking one question. ChatGPT does not treat it…
Aaron Fessler·Jul 30I Ran My Own Time Through a P&LEvery leader has a stated strategy for where their attention should go. Almost none of us have ever checked whether it’s true.
Aaron Fessler·Jul 27What I learned by refusing to believe our own support was as good as I assumedI went looking at our own support quality recently, expecting the review to be a formality. We hire well. The team is patient, sharp…
Aaron Fessler·Jul 24The Most Knowledgeable Employee In Your Company Might Be The Software You’re Trying To RetireWhy the RFP is about to stop being how enterprise software gets evaluated