Design Sphere·12h agoWhy Mumbai’s Growing Businesses Need More Than Just a Good-Looking BrandMumbai is a city where ambition is visible everywhere. From emerging startups and independent businesses to established corporations…
KommunityKoin·2d agoBranding Is the Curation of Manifold SpaceBranding is the curation of manifold space (what the heck?)
Samanata Kumar·6d agoYour Brand Name Might Sound Great in Your Head. What About in Someone Else’s?Choosing a brand name is easy when you’re the only person saying it. The real test begins when it travels across the world.
Anna Burgess Yang·Oct 29Branding for Solopreneurs: What to Invest In (and When)Investments based on the stage of your business.
varshu·Oct 28I Sent a Free Brand Voice Review to Slurrp Farm. My First Draft Wasn’t Good Enough to Send.In the last post, I shared the review I wrote for Sleepy Owl. This week is the second brand: Slurrp Farm, which makes millet-based food for…
Ntienoinyang·Oct 26How I'd Build a Content Strategy for a Fitness Coach Competing With Free Fitness AdviceAn exploration of how business positioning, audience understanding, and strategic messaging can influence a fitness brand's content…
InBootcampbyJeanna Isham·Oct 23Tic Tac: The Pocket MaracasHow Ferrero created an organic sonic branding masterpiece… then put it on mute.
steponexp·Oct 23The Planning Gaps That Weaken a Multi-Location Brand ActivationOpen your last city rollout plan. Find the page that says what happens if the second venue falls through.
Anthony Tattum·Oct 23Brand is back on the board agenda. The numbers explain whyI’ve sat in a lot of board meetings where the marketing report looked healthy. Clicks up, cost per lead steady, a packed content calendar…
Rithanya·Oct 23Your Logo Isn’t Your Brand. So What Is?A logo helps people recognise your business. But your positioning, personality, and customer experience are what shape the brand they…
