IIS·Oct 17Beyond the Campaign: What Makes Marketing WorkA few days ago, I attended a seminar with two speakers: one working as a campaign manager and strategist in e-commerce, and the other an…
Akshay Bardia·Oct 16Accountability does not delegateAn agent can own a task. It can’t own the consequence.
Jean Carlos Vargas·Oct 3Your Client’s Campaign Shouldn’t Live in Your Personal Link List.Separate company workspaces, name the destination owner, and keep a decision record when campaigns change.
Parinitaa Sheanoy·May 30The Hidden Inventory Risk Behind Every Homepage FeatureWhy homepage placement, campaigns, product sequencing, and availability need to be planned as one system
Brenda Fowler·Mar 22Themed Content Collections: What Product Launches Can Teach Campaign StrategistsHere’s a question campaign strategists don’t ask enough: what if you built your content the way a product launch builds a collection?
