Hafsa Mahmood·Oct 28How much can you reinvent a fashion house before it stops feeling like itself?A dazzling runway, a room filled with strobing lights, celebratory parties-this isn’t fashion; it’s a spectacle. Spectacle can sell…
Ayssar Al Shihabi·Sep 29How Quiet Experts Build Luxury Heritage While Everyone Else Chases ContentA field guide for founders and experts who refuse to perform, and win anyway.
Jodes Wiltshire·Sep 28Luxury items as ‘investments’.Up until recently I never really saw Manolo Blahnik shoes or a 1960’s Chanel suit as an investment. Handbags by Hermes, Christian Dior or…
InMusic For ThoughtbyRayhan Dilip Mahadevan·Aug 23Gracie Abrams Is Chanel’s Best Choice in YearsChanel has always stood for effortless elegance. Gracie stands for effortful honesty.
Leslie Kwan·Aug 11What is a pause for?This question was going through my mind when I watched the AD Magazine interview of Peter Marino about Coco Chanel’s Roquebrun-Cap-Martin…
Madiha Saher·Jun 27Chanel Just Launched a Magazine. The Fashion Press Should Be Worried.When luxury houses start telling their own stories, who’s left to tell the truth?
THE FOLIOL·Jun 22The dress that opened a new chapter for ChanelDua Lipa married British actor Callum Turner on May 31st of this year. But it wasn’t until June 20th that the singer shared the first…
Ellie·Apr 23–4. The Power Map of the Luxury Industry (Part 2): The Independent Giants — Hermès and ChanelIn the previous article, I explored the three major “empires” of the luxury world — LVMH, Kering, and Richemont. This time, in contrast…
Velvet Doctrine·Mar 8Diana Vreeland Sold Absurdity During the Depression — Luxury Brands Still Use Her PlaybookIn 1936, during the Great Depression, Diana Vreeland told readers to ‘rinse your blond child’s hair in dead champagne.’ Fashion editors…
