Coolio Yang·Jun 10Inside China’s Ad Rebate SystemIf you’ve ever planned a media budget for China, you’ve probably noticed something odd: the numbers never quite reconcile the way they do…
Coolio Yang·Feb 10The 19 Million People Who Aren’t Going Home for Chinese New YearSomething curious happened in China’s consumer landscape this past year: the hashtag “不回家过年” — not going home for Chinese New Year —…
Jeffrey Li·Nov 14, 2025How a Market Entry Project for One German Client Unlocked a Hidden GoldmineIt all started with a consulting project. It ended with the discovery of a powerful, unmet need in China’s manufacturing heartland.
Jeffrey Li·Nov 12, 2025The “Copy-Paste” Trap: A Hard Lesson I Learned from Brands at the Shanghai CIIE.A too-sweet coffee and a too-spicy sauce reveal the two critical fallacies that doom international brands in China: The “Copy-Paste” trap…
Rose Huang·Aug 6, 2025China’s Social Media Is Not What You Think：Lessons from a Changing Digital LandscapeWhy Global Brands and Institutions Miss China’s Digital Reality
