InThe GravitybyPrince Trevor·Just nowReputation Management: Retainer or Project? How to Decide Before You SignA four-question exposure test to help you choose the right model before the contract is signed
Stephen Warouw·Just nowIf the Tylenol Crisis Happened Today, Would Johnson & Johnson Handle It Differently?The fundamentals of the most famous case in crisis communications haven’t changed. Some of what we remember about it is less tidy than the…
Stephen Warouw·1d agoYour Company May Have Closed Its Biggest Crisis Years Ago. AI Hasn’t.Your Company May Have Closed Its Biggest Crisis Years Ago. AI Hasn’t.
Stephen Warouw·2d agoSometimes the Best Corporate Statement Is an Admission That You Don’t Have All the AnswersIn a crisis, the pressure is to answer every question. The more credible move is often to say clearly what you don’t know yet.
InThe GravitybyPrince Trevor·5d agoCrisis Communications Specialist or Agency: A Three-Part Test for ChoosingChoose a crisis communications specialist when the situation demands senior judgment and one trusted adviser. Choose an agency when it…
Stephen Warouw·6d agoWhen Someone Else’s Words Become Your CrisisKylian Mbappé made the remark. Brands, a league and a football club had to answer for it, on a timetable set by the market that took…
Stephen Warouw·Oct 23Beda Level: What the Kahf Boycott Teaches Brands That Sell Next DoorA communicator’s view of a cross-border boycott, and why a brand’s apology is only as strong as everyone who speaks for it.
InOSINT TeambyBerend Watchus·Oct 19Communication Readiness Meets the HypergameWhat Russo et al. get right about cognitive warfare, and what hypergame theory adds
Berend Watchus·Oct 13Lessen voor Nederlandse lokale noodsteunpunten en lokale FM radio uit de grote stroomstoring in…Noodsteunpunten zijn een plek om naartoe te lopen. Maar hoe bereik je de mensen die thuis blijven als stroom, internet en mobiel netwerk…
