Chris Ng·Oct 27An Outage Can Cost a Small Dev Shop Tens of Thousands an Hour in 2026.Atlassian’s own research on incident costs found that reputational damage and lost customers make up a bigger share of the bill than lost…
Bill Walsh | IBW Founder & President·Oct 26Goodwill and Strategic Asset: What happens when a company spends too much of it?In my last piece, I wrote about customer goodwill as a strategic asset. Not goodwill in the accounting sense. I meant the trust that…A response icon1A response icon1
Shep Hyken·Sep 14How Proactive Customer Communication Builds Trust and LoyaltyWhat should you do when something goes wrong for your customers?
Dr. Jake Latimer·Sep 4Your Company May Have More Pricing Power Than It Should UsePricing power is usually treated as an advantage: if customers will accept a higher price, a company can protect margins without…
Jim Katzaman·Aug 30Trust Is the Only Advantage That CompoundsBuilt on proof. Sustained by consistency. Strengthened by honesty.
fmi A.·Aug 14Your Responsibility Doesn’t Create MineWhy rebuilding trust is a company’s responsibility — but returning is always the customer’s choice.
Ryan Y. Kurr·Aug 12The Loyalty Data TradeoffConvenience, personalization, and rewards all come at a price, and that price is often data.
Butler Franklin Bail Bonds LLC·Aug 6The Bail Scam Begins With a ClockWhy urgency is the scammer’s strongest tool, and the 6 checks Ohio families can make before sending money
Optraseven·Jul 21Every Shopper Runs a Background Check on Your Store — Before They Buy AnythingThe specific signals that ease a first-time buyer’s doubt, and why placement matters more than presence
InILLUMINATIONbyS Esoof Siddiq·Jul 15How Google Reviews Help Small Businesses Win More CustomersThe First Thing Many Shoppers Notice Before They Call or Visit.A response icon1A response icon1
