Lexship·Oct 7FBA or EFN? Indian D2C Exporters May Be Asking the Wrong Question.The better question is not which one should handle all your inventory. It is what belongs in FBA, what should remain flexible, and when…
Kevin Dosanjh·Sep 29We generated 18 product images for a fictional serum. The rejected ones mattered most.
Lexship·Jul 28Why Indian D2C Brands in 2026 Need a Product Passport Before Going GlobalFrom HS codes and invoice descriptions to ECEH checks and market restrictions, every export-ready SKU needs a clean product identity before…
Nitisha Ahuja·Jul 19Premiumized or PaidWhenever I see an Insta ad nowadays, my brain says “don’t fall for the trap” while my heart early-on said “this is actually a necessary…
Khushboo S·Jul 10The brand I built is always on sale !There is a website I shouldn’t visit anymore, and I visit it anyway.
InAsia UnfilteredbyThe Asia Advantage by Kent·Apr 1Is fan ownership becoming the most overestimated — and dangerous — idea in sport right now?D2C gives sports bodies more control but it also gives them more problems.
Sushmita Sen Gupta·Mar 17How I Helped a D2C Brand Grow 10X in 6 Months — Using GEO Strategy Most Marketers Haven’t Heard OfBy Sushmita SenGupta | GEO & AI Search Strategist | Co-Founder, GrowSmartWithAI
Sanskar Gupta·Feb 10The Illusion of Control in D2C GrowthHere’s everything I observed after talking to various D2C brands.
