Low Season Growth·Oct 2Before trying to fill a quiet date, I want to know what changedA weak date is more useful when you stop treating it as an isolated number
Adam Ben Shmuel·Sep 4What the EU AI Act’s transparency rule actually asks of a hotelMost summaries put the marking duty on the hotel. It sits with whoever built the generator. The exposure that actually reaches a hotel is…
Adam Ben Shmuel·Sep 3What changes when you read a hotel ad account across a year instead of a monthThe default window holds under a tenth of the account, and the campaign it tells you to cut is often the one filling your low season.
Adam Ben Shmuel·Sep 3Share of bookings and share of revenue do not match, and the platform only sees one of themThe band that booked most often was not the band worth most. Optimise for booking count and the system correctly prefers the cheaper guest.
Adam Ben Shmuel·Sep 3What the ad platforms claimed against what the hotel actually tookTwo ad platforms claimed 92.1% of one property’s bookings between them. Neither can see the other, so both counted the same guest.
