Farrell Tan·Oct 1The Reputation Gap Just Got a Price Tag: Louis Vuitton’s China NumbersIn July, writing for Campaign Asia about the Louis Vuitton–Molly Tea trademark case, I left one question deliberately open. Louis Vuitton…
Hurneymoon M.K Hur, Ph.D.·Sep 21Louis Vuitton Began with Logistics: How a Packing Problem Created a Global Luxury IconWhen people hear Louis Vuitton, they usually think of luxury handbags, the famous LV monogram, or its flagship store on the Champs-Élysées…A response icon1A response icon1
Cross-Border Patent Firm·Aug 8Think You Know Louis Vuitton? Think Again.#2To understand how LV became such an iconic brand, I took a closer look at its intellectual property history.
Cross-Border Patent Firm·Jul 31Think You Know Louis Vuitton? Think Again.#1Luxury on the Outside. Relentless on Intellectual Property.
Pranav Bayari·Jun 18Why are all luxury goods French?The King, the Minister, and the overpriced HandbagA response icon9A response icon9
Ellie·Apr 143–6. How Louis Vuitton Protects Its Brand : The Strategy Behind the IconBefore entering the luxury industry, I used to think:
Ellie·Apr 63–5. The Birth and Evolution of Louis Vuitton: From Travel Trunks to a Global PowerhouseIn Chapters 3–3 and 3–4, I explored the luxury industry as a whole — highlighting the differences between major conglomerates and…
Curio·Feb 12The 3% Revolution: Virgil Abloh and the Democratization of LuxuryFor decades, the fashion industry was a gated community. The “insiders” decided what was tasteful, and the “outsiders” simply consumed it…
