Serge Beliaev·Oct 22Challenges that bring customers in where and when the business needs them: Hersheypark and Aquarium.How Hersheypark and Aquarium of Niagara use loyalty challenges to fill quiet hours, move guests around the site and sell more extras.
Serge Beliaev·Oct 21The top tier as a backstage pass: how e.l.f. Beauty Squad rewards its best membersThe idea
Serge Beliaev·Oct 13Status from day one: how Kith and HUGO BOSS XP credited purchases made before launchThe idea
David Johnson·Aug 2Loyalty Programs Hit 90% Saturation, Now WhatThe Loyalty Industry Just Hit Saturation. Now What?
Brandfire·May 31A Clear Brand Strategy Is Not a Nice-to-Have — It Is What Makes Everything Else WorkInconsistent messaging, wasted campaign spend, and low customer trust are rarely creative problems — they are strategy problems. This piece…
Brandfire·May 13Why Agriculture Is the Most Underrated Industry for Loyalty ProgramsLong customer lifetimes, high spend, deep relationships — and almost no one is rewarding it. Here’s how that’s changing.
Adil Sayyed·Feb 23How Shell India Turned Fuel Into a Habit: A Masterclass in Behavior DesignShell operates around 340 stations in India.
Elena Naumchik·Jan 4Loyalty programs don’t fail. Measurement doesThe weather in Almaty wasn’t exactly inspiring this New Year, so I finally had time to slow down and write.
Vouchermatic— Technology & Innovation·Oct 11, 2025How a Japanese Fishing Brand Reeled in Loyalty in Singapore.From QR sign-ups to automated birthday rewards, explore how modern loyalty platforms boost customer engagement and retention.
