Heliosz.AI·Oct 16How to Build a Marketing Budget You Can Actually DefendBuild a marketing budget that connects spending to ROI, revenue, and business goals.
Brian James Curry·Oct 1Your MMM Is Confidently Wrong About Paid SearchA synthetic test put search ROAS at 10.51 against a true 2.96. Here is what Meridian 2.0 and PyMC-Marketing 1.2 changed, and what they…A response icon2A response icon2
Vibhash·Mar 6Building a Marketing Mix Model from Scratch: A Deep Dive into Bayesian Attribution with Python and…How to measure true marketing ROI when your customer journey spans TV, search, social, and offline channels
bluemacaw·Mar 1Can a Top-Down Hierarchical MMM Recover Ground Truth? A Simulation StudyIf you’ve worked on Marketing Mix Modeling at any decent-sized company, you’ve hit the channel count problem. Seven channels is manageable…
InPairs EngineeringbyDylan Wang·Dec 16, 2025Media Mix Modeling: Too Many Parameters, Too Little DataWhy modern MMM can fit the data perfectly and still get attribution wrong
Brian James Curry·Oct 27, 2025End-to-End Media Mix Optimization with Papilon: A Simulation-Driven Approach to MMMEnd-to-End Media Mix Optimization with Papilon: A Rigorous Simulation-Driven Approach to Causal Marketing Measurement
Rajiv Chandrasekaran·Oct 24, 2025Media Mix Modeling (MMM): When ‘Good Fit’ Is Just RandomnessMMM regression describes one random realization of a stochastic sales process, not the law that generated it.
InLevel Up CodingbyAnže Kravanja·Oct 14, 2025How to Tell If Your Marketing Mix Model Is LyingA practical guide to validating your MMM and making sure your ROI figures are accurateA response icon1A response icon1
InLevel Up CodingbyAnže Kravanja·Oct 1, 2025A Guide to Google Meridian’s Key PriorsGo beyond the black box by mastering the 6 essential settings that will make your media mix models more intuitive and powerful.A response icon2A response icon2
Brian James Curry·Sep 9, 2025Modern Marketing Mix Modeling (MMM) in Python: Frameworks, Techniques, and the Future of…By Brian Curry — Data Scientist, AI Researcher, & Creator of PapilonA response icon1A response icon1
