Sarah Hollister·Sep 3Rebranding 100 Years of NBC for the Next GenerationHow audience research, brand history, and 100 years of visual equity shaped our concept for NBC’s centennial.
Brett Walker·Aug 31NBC’s Premier League Formula is a Hit With Viewers. They’re Right Not to Change ItOver the weekend, I read an article by Leander Schaerlaeckens in The Guardian about NBC’s presentation of English Premier League football…
Adam Marks·Jul 15What’s Next by Melissa Fitzgerald and Mary McCormackI couldn’t pass up a book about my all-time favorite TV show. What’s Next is the ultimate “backstage pass to The West Wing”, written by…
