SellerMagnet·Oct 28Amazon White Label or Private Label: The Four Line TestWhite label launches faster and costs less, private label builds a brand that survives competition; four questions decide which one fits…
Northlight Analytics Partners Inc.·Oct 21Managing the Price Gap Against Private Label: A Practical GuideThere is no single right gap. There is a gap your brand can defend, and a way to find it.
Creaton Poh·Oct 7Who Is Legally Responsible for a Private Label Product?The factory makes it. Your brand sells it. When something goes wrong, the regulator looks for one name on the paperwork, and it may well be…
Creaton Poh·Sep 27What Should a Product Brief Say Before Sampling?Most wasted sample rounds are not a formulation problem. They are a brief that left the important decisions unwritten.
Antep Foods·Sep 24Pistachio spread in the UK: 30 per cent, the jar, the deliCream, butter, spread: which word goes on the label