Anderson Mbachu·3d agoThe Complete Road Map To a Successful Product Launch Using Email Marketing (Part 2)In Part 1 we covered the warm-up sequence and how to prime cold subscribers so they are mentally receptive to a new offer. Now we move into…
Cognitive Market Research and Consulting·Sep 7Are You Launching a New Product in Market Without Even Knowing That Your Customers Want It?Bringing a new product to life is an incredible rush. You have a brilliant idea, a clear vision, and all the energy in the world to make it…
Akarshi Aggarwal·Sep 7How to Launch a Product When Search Volume is Zero?It was a Friday evening when my founder pinged our Slack: “We’re launching on Monday.”
Tohbie Adelaja·Aug 22The Art of the DropHow Great Products Make People Stop, Look again, and Change their Minds
InProduct Marketing 101byBige Besikci Yaman·Jul 14SaaS Product Launch Strategy Checklist: Complete GuideA 3-phase SaaS product launch strategy: pre-launch, launch day, and post-launch playbook.