Signal AI·Jul 16, 2024‘Come to the table with data’: Insights from Prudential and SAP Communications leadersThe Communications industry, and its leadership, has shifted dramatically — moving from intuition to data-driven decision-making. Today…
Signal AI·Dec 13, 2016Signal Raises £5.8 million in Series A Investment: Getting SeriousSignal CEO David Benigson reflects on Signal’s story following our £5.8m Series A fundraising…
Signal AI·Nov 23, 2016DID “UPLIFTING” BUSTER THE BOXER CHRISTMAS AD PAY OFF FOR JOHN LEWIS?Christmas adverts are big business: according to the BBC, companies will spend £5.6bn on festive advertising this year. Press coverage of…
Signal AI·Nov 3, 2016ARTICLE 50 RULING: A FRANTIC FEW HOURS FOR THE MEDIAThe landmark High Court ruling on Article 50 this morning has led to a surge in media coverage. Analysing this morning’s data, Signal saw…
Signal AI·Oct 7, 2016US ELECTION: KEY INSIGHTS FROM ACROSS THE PONDSignal is regularly analysing a set of key UK media metrics relating to the US election. These updates will be published on Fridays between…
Signal AI·Oct 6, 2016HIGH-PROFILE EVENTS BOOST UNIVERSITIES’ MEDIA COVERAGEFor universities, hosting political debates is a chance to get on the national map for an evening. Signal analysed the boosts in media…
Signal AI·Aug 1, 2016Brexit’s impact on higher education: A matter of communicationWhat can we learn from how the academic community’s concerns about Brexit have been represented in the media?
Signal AI·Jun 21, 2016Voting by demographic: why are young people being left behind?Studies tell us that young people register lower electoral turnout than other demographics. What role does the media play in this? And…
Signal AI·Apr 19, 2016Panama Papers could be ‘biggest global news story since Snowden’By Ian Griggs for PR Week
Signal AI·Apr 7, 2016Brexit voices winning out in the battle for media shareSignal Media, a market intelligence firm, analysed 21,000 articles between the start of January and the end of March.
