On October 20th, 2010, during the Back to the Mac keynote, Steve Jobs argued that:
Touchscreen laptops are ergonomically terrible.
He argued that they did a lot of testing on this and found that it just doesn’t work. Touch surfaces don’t want verticality. It may look good on a demo, but after a long session your arm “wants to fall off”.
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The 2010 Back to the Mac Apple Keynote
So why bring it back now? Has the biohacking/fitness craze made us all so strong, we can finally comfortably use a vertical touch surface?
I have a very sad theory, as someone who grew up mesmerized by Apple keynotes and whose entire career was built using their products.
But hey, at least the logo is glowing again, right?!
I’m also generally a fan of Apple products, but I thought the Watch was kind of dumb—until I actually used it. Lots of things (if not most) that Apple launches are released long after other vendors have slopped around…
Apple was preparing for this moment for 3,4 years now. Earlier every device had different Os, they kept unifying until they could reach parity in terms of ux across devices,
Eg. Your phone and iPad feels similar/familiar, iPad with menubar and and…
I believe true innovation means listening to users rather than clinging to old ideas. Even great companies need to evolve with changing expectations.⭐🌍🕊️
