European regulations messages can ask your users to consent to the use of data for different purposes by your site or app (also called "purposes for your own use"). When you select these purposes, specify the lawful basis for using them:
- "Not used" (default)
- "Consent"
- "Legitimate interest".
Your selections must adhere to the IAB policies document.
Select purposes for your own use
- Sign in to Google Ad Manager.
- Click Privacy & messaging.
- On the European regulations message type card, click
.
- Under the "Add purposes for your own use" section, click
.
- Select the purposes for which you want to request user consent.
- For each purpose choose Consent or Legitimate interest.
Tip: Learn more about each purpose in the IAB policies document and the Publisher integration with the IAB TCF v2.3 article.
- To remove a purpose, choose Not used.
Tip: This is the default.
- For each purpose choose Consent or Legitimate interest.
- Click Confirm.
- Click Save.
Tips: If this is your first time requesting consent for purposes of your own use or if you’re changing the purposes for your own use, you can choose whether to ask returning users to consent again:
- If you select the "Users will be asked to give consent for new ad partners" option, users that have already consented to an earlier set of purposes (including those that have consented to your vendors’ purposes) are asked to consent again. The new purposes are included in the consent string of users that consent.
- If you do not select the "Users will be asked to give consent for new ad partners" option, only new users will be asked to consent. The new purposes are not included in the consent strings of returning users.
How your EU consent message is affected
When you request consent for your own use of data, the "Manage options" portion of the consent message includes the list of purposes you’ve selected.