You can create a report with metrics to help you understand YouTube Partner Sales data including requests, impressions, and fill rate.
- Sign in to Google Ad Manager.
- Click Reporting, then Interactive reports.
- Next to "Create my own report," click the menu and select YouTube consolidated.
- Follow the steps to create an Interactive report, such as entering a name for the report, choosing a date range, and so on. Learn more about creating Interactive reports.
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(Optional) Click Add filter and select filters to narrow the results of your report.
- Select one or more dimensions and metrics. You can view the metrics available in a YouTube consolidated , and the additional dimensions that support those metrics.
A 48-hour delay should be expected for all data to become available in a YouTube consolidated report. Data is processed for the previous day following PST timezone, while Ad Manager reporting pulls the data in the publisher's timezone.
- (Optional) Schedule and share your report.
- Click Run.
Additional dimensions supported in a YouTube consolidated report
| Dimension category | Dimensions |
|---|---|
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Video |
YouTube ad type
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Metrics available in a YouTube consolidated report
| Metric category | Metric |
|---|---|
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YouTube consolidated |
Partner match rate Partner match rate = 1 − Partner unmatched ad requests / Total ad requests |
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Partner unfilled impressions Use the Partner unmatched ad requests metric for unfilled optimized pods requests. |
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| Partner unmatched ad requests
Requests that partner doesn’t fill. Calculated from the maximum number of ads for pods requests. There’s a maximum of 2 unfilled requests for a single pod. This matches the definition of unmatched ad requests in the Historical report. |
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Partner-sold impressions |
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| Partner-sold impressions (co-viewed) (Beta) The number of partner-sold impressions served to the YouTube partner ad inventory that are co-viewed. |
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Google-sold impressions |
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| Google-sold impressions (co-viewed) (Beta) The number of Google-sold impressions served to the YouTube partner ad inventory that are co-viewed. |
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Partner-sold code served count |
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| Google-sold reservation impressions The number of Google-sold reservation impressions served to the YouTube partner ad inventory. |
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| Google-sold reservation impressions (co-viewed) (Beta) The number of Google-sold reservation impressions served to the YouTube partner ad inventory that are co-viewed. |
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| Google-sold auction impressions The number of Google-sold auction impressions served to the YouTube partner ad inventory. |
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| Google-sold auction impressions (co-viewed) (Beta) The number of Google-sold auction impressions served to the YouTube partner ad inventory that are co-viewed. |
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Total partner sales ad requests |
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Filled Pod Requests |
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Fill rate Fill rate = Filled ad requests / Total ad requests |