Report on video ads

Note: Some video features might not be enabled for your network. To learn more, contact your account manager.

You can create a report for Video Solutions much like you would any other report in Ad Manager.

Tips to running a video report

To report on:

Companion creatives: Include the "Master and companion" dimension.
Video viewership or video interaction: Include the "Line item" or "Creative" dimensions.
Video content: Apply the "Content" filter to filter results.

Reports for CMS metadata and CMS metadata key reflect the current state, not the historical state, of CMS metadata associations. If a report appears as if the line item served to a non-matching metadata key value, it's likely due to content targeting that changed from when the ad was served versus when the report was run.

About dimensions

Historical reports: Along with other available dimensions, you can add dimensions that are unique to video inventory, such as "Content," "Live stream," "Position in pod," "VAST version," and "Video SDK version."

Future sell-through reports: You can add dimensions for video content details in your report, such as "Content," and "Content bundle."

To learn more, review all video-specific dimensions.

About metrics

In addition to most report metrics, metrics available specifically to video inventory are generally categorized as video viewership or video interaction. Additional metrics exist for VAST errors and video content.

Metrics are not available for companion creatives served through VAST redirects because there is no creative ID for creatives not hosted by Ad Manager.

Calculate video abandonment rate

You can calculate the percentage of times users abandon the video being watched before completion. For example, the user leaves the player page, navigates away, or closes the browser.

To calculate abandonment rate:

Sign in to Google Ad Manager.
Create a report, choosing "Historical" as the report type.
Include the "Demand channel" dimension.
Include the "Starts," "Completes," and "Skip buttons shown" metrics.
Click Add filter, select Video ad break type, and configure the filter as follows:
1. Select is any of and include the "Single ad video request" and "Optimized pod video request" values.
2. Click Apply.
Review the results, and calculate the abandonment rate as follows:
- Abandonment rate = 1 - (Complete + Skip button shown) / Start

A high video abandonment rate might suggest one or more technical issues with a publisher's site and should be routinely monitored to ensure a good user experience.

Note that this calculation does not include skips or drop-offs prior to an ad loading.

Other reports that may be useful for video inventory

Active View reporting: Report on the viewability of ads served via Google Publisher Tags (GPT). Viewability helps determine how likely it is that an ad was actually seen by a user.
Nielsen Digital Ad Ratings reports: Report on unique audience data for campaigns running across all digital media screens using Nielsen Digital Ad Ratings™. ^Beta

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