Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.
On this page
About consumer advisories
Consumer advisories are alerts that provide information about the risks and benefits of certain products and services. These alerts are typically shared by organizations that help protect consumers. Examples of organizations that issue consumer advisories include the Federal Trade Commission in the United States and the Consumer Affairs Agency in Japan. Consumer advisory organizations may be government agencies or run by third-party consumer advocacy groups.
Google may limit how ads are served for businesses where consumer advisories are common.
Example (non-exhaustive): Google Ads will only show penny auction ads if the phrase "penny auction" or similar terms are included in the user's query. On the Google Display Network, these ads will only be shown on sites related to auctions.
Ads serving
Google Ads may change how ads about a product covered by this policy are served about if a consumer advisory is issued for that product. These changes may apply globally, even if the consumer advisory was only issued for one location.
Ads for these products can still serve when users are specifically searching for them, but won’t show to other users who may not be aware of consumer advisories or concerns about similar products.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns menu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.