Style and spelling

Editorial

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.

Learn more about the Editorial policy.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

On this page

About the policy
Options to fix

The following is not allowed:

Ads or assets that don't use commonly accepted spelling or grammar

Examples (non-exhaustive):

"Flowers here buy" or

"Buy flwres here" instead of "Buy flowers here"

If you want to use trademarked terms, brand names, or product names with nonstandard grammar, spelling, punctuation, or capitalization in your ads, request a review before creating these ads. In this review, you’ll be required to show that these nonstandard terms appear consistently throughout your website or app.

Ads or assets that are incomprehensible or don’t make sense

Examples (non-exhaustive):

Gibberish or overly generic ad text

Overly generic or vague promotions

Ad text that is cut off or incomplete

Ads or assets that exceed character limits for double-width character languages: Character limits for text depend on whether the language is a single-width or double-width language. Double-width languages use double-width characters that take twice as much space as single-width characters, so character limits in these languages are half the limit for single-width languages.

Examples of double-width languages (non-exhaustive):

Chinese

Japanese

Korean

Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results

Examples (non-exhaustive):

Ads that use bullet points or numbered lists

Ads that contain a generic call to action like "click here" that could apply to any ad

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

Go to Ads within the Campaigns menu .
Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

Was this helpful?

How can we improve it?