If you're already using Campaign Manager 360 to serve ads, you can connect it to Google Ads to coordinate your campaigns. Linking Campaign Manager 360 advertisers to Google Ads enables Campaign Manager 360 measurement for your ads. Combining Campaign Manager 360 and Google Ads data gives you comprehensive performance insights and means you can measure impressions and clicks alongside your Google Ads metrics, and utilize advanced Campaign Manager 360 features.
How it works
Linking your Google Ads account will allow you to set Campaign Manager 360 tags on Google Ads entities and track YouTube media purchased in Google Ads. Establishing a link between a Google Ads customer and a Campaign Manager 360 advertiser gives the Campaign Manager 360 advertiser permission to push tracking URLs to a Google Ads creative.
Supported Google Ads campaign types
Supported campaign types:
- Video reach campaigns
- Video view campaigns
- Video action campaigns
- YouTube Reserve campaigns
- Demand Gen campaigns*
- Search campaigns*
- Performance Max campaigns*
Supported formats:
- Multi-format video ads
- Skippable in-stream ads
- Bumper ads
- Non-skippable in-stream ads
- All Demand Gen ad formats
- All Search ad formats
- Performance Max asset groups
- In some cases (for example, non multi-format video ads), editing an ad in Google Ads will generate a new ad. If this occurs, the new ad must also be assigned to the Campaign Manager 360 tracker.
- *Demand Gen, Search, and Performance Max campaign types aren't eligible for assignment in cases where the Google Ads user is linked to Search Ads 360. It is to ensure that the Floodlight conversions are not split between Campaign Manager 360 and Search Ads 360.
- For Search campaigns, only click tracking is supported. Impression tracking is not available. All creative types are supported for Search campaigns.
- Google Ads ad tracking in Campaign Manager 360 now supports click tracking for Performance Max campaigns. You can now link your Campaign Manager 360 trackers to your Google Ads asset groups within your Performance Max campaigns to measure click-through conversions through Floodlight, providing enhanced insights into the impact of your Performance Max campaigns. However, impression tacking isn't supported.
Link a Campaign Manager 360 advertiser to a Google Ads account
Users with admin level Google Ads account access or a manager account (MCC)can link a Google Ads account to Campaign Manager 360 from within Google Ads:
- In your Google Ads account, click the Tools section in the sidebar.
- Click Data manager.
- Click Campaign Manager 360.
- Enter the Campaign Manager 360 advertiser ID. In Campaign Manager 360 find this under Advertiser properties.
- Click Submit to send the link request.
Once the Campaign Manager 360 advertiser approves the link request they will be able to push tracking tags directly to your ads.
To approve a link request in Campaign Manager 360:
- In your Campaign Manager 360 account go to the Advertiser properties page of the requested advertiser.
- Open the Associations section.
- Select the link you wish to approve in the Google Ads table.
- Click Approve.
- Click Save.
Assign a Campaign Manager 360 placement to Google Ads
Assignments push the impression and click trackers of the selected Campaign Manager 360 placement, ad, and creative combination directly into your ads or asset groups in Google Ads. You can link a placement to all ads across multiple Google Ads campaigns, or to a subset of ads within them.
- Navigate to your campaign in Campaign Manager 360.
- Select the checkbox of the placement you’d like to link.
- Select Assignments, then select Assign to Google Ads.
- In the “Assign tracker to Google Ads” panel, choose a tracking ad and creative, then select Next.
- Select a Google Ads account in the “Google Ads customer” field.
- Select a campaign type.
- Choose the campaigns you want to assign the tracker to in the “Google Ads campaign” field.
- Select Next.
- Choose the ads or asset groups to track and select Assign.
Note: Your campaign selection should adhere to the following guidelines:
- All selected campaigns must belong to the same Google Ads customer ID.
- You can only select campaigns that share the same campaign type in a single assignment. To assign trackers to different campaign types, you must complete the assignment process separately for each type.
- Select a maximum of 100 campaigns at a time to avoid performance issues.