The guides linked on this page can help you quickly find features in Google Ads serving and manager accounts. Review the details below to find features like the “Campaigns” page, “Billing”, and the “Shared library”, or to find out what symbols like the Goals icon mean.
On this page
Google Ads account
Traditional Google Ads accounts, also called “Serving accounts”, help you reach potential customers with ads and campaigns for your business. From your serving account, you can create and edit campaigns, evaluate your goals and metrics, update audience details, change campaign settings, and more.
Learn how to navigate Google Ads serving accounts
Google Ads manager account
A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single account. You can create one via the manager account homepage by providing a name, usage plan, time zone, and currency for your business needs. Learn more About manager accounts.
Learn how to navigate Google Ads manager accounts
