About the Local Services Ads Equivalency Program

Local Services Ads offers a program that allows approved businesses, brands, or enterprises to conduct their own screening and verification checks.

Your business, brand, or enterprise may qualify for this program if:

  1. You perform identity verification, license, business registration and business representative checks on your business, professionals, or fieldworkers performing local services jobs in a way that meets Google’s standards.
  2. Certain eligibility criteria are met, including but not limited to:
    • US businesses
    • Minimum of 10 locations
    • 250 or more employees or annual revenue exceeding $50M USD
    • Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.
Note: To inquire about the Local Services Ads Equivalency program, reach out to your Local Services or Google Ads account manager.

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