Manage your connections

View connected data sources

To view and manage your linked data sources, open Data manager in Google Ads.

The list view lets you monitor and manage your data connections.

Use list view to view a detailed list of use cases for each data source, edit connection names and schedules, manage credentials and sharing across the account, and complete pending connection tasks. This article describes the list view.

Under list view, the following sections describe actions you can take on this page.

Manage connected data sources

To edit a data source or import, click the connection name or Manage & link to view edit options.

View data source usage

To see a list of the use cases the connection is being used for, click on the data source to expand the usage details.

Add a connection

To connect a new data source, or add a new connection to a linked data source:

1. Click +Connect Product.
2. Follow the steps for the data source, found on this page.

Add a usage to a connection

You can add a usage — that is, an audience segment or conversion action — to your connection from the Data manager page, depending on the use case that you want to apply.

To add an audience segment:

1. Go to “Connected products” and select a connection.
2. Under “Usage”, click + Add audience segment.
3. Enter a segment name.
4. Agree to Google’s privacy policy.
5. Optional: You can set a membership duration and add a segment description.
6. Click Continue.
7. A confirmation message will appear. Click Done.

To add a conversion action:

1. Go to “Connected products” and select a connection.
2. Under “Usage”, click + Add conversion action.
3. Select a conversion goal from the dropdown menu.
4. Click Save and continue.

Remove a usage from a connection

To remove a usage from a connection:

1. Go to “Connected products” and select a connection.
2. Under the “Usage” column, click the 3-dot menu icon .
3. Select Remove usage.
4. When the confirmation message appears, select Remove.

Complete a pending connection

When you set up a conversion or customer list without selecting a data source, it appears under Pending tasks. To complete setup:

1. Click + Connect Product.
2. Follow the steps for the data source, found on this page.

Stop a connection

To stop a connection from Data manager:

1. Click on the connection name to open the Manage Connection screen.
2. Click Edit schedule.
3. For Frequency, select Not scheduled.

To stop an existing connection from Audience manager:

1. Select the audience list associated with the connection you want to stop.
2. Click More > Edit list.
3. Click Disconnect next to the connection you want to stop.

To stop a connection from Conversions:

1. Select the conversion action associated with the connection you want to stop.
2. Click Disconnect next to the connection you want to stop.

Delete a connection

To delete a connection from Data manager:

1. Go to “Connected products” and select a connection.
2. In the “Manage Connection” panel, select Delete.
3. When the confirmation message appears, select Delete.

Disconnect a data source

To disconnect a data source connection from Data manager:

1. Go to “Connected products” and select the data source you want to disconnect.
2. Select the 3-dot menu icon .
3. Select Disconnect data source.
4. When the confirmation message appears, select Disconnect.

About credentials and credential sharing

Data source links and their credentials are associated with the Google Ads account and are shared by all users of the account. This means that all users of the account can use the credentials to make additional connections.

Admin users of the Google Ads account can explicitly unlink a Salesforce connection. To unlink, click on the data source to expand the details, then click Unlink.

Update your connection details

To make changes to your connections, edit the segment or conversion. The following sections describe the actions that are available:

Edit a connection name

Change the connection name.

Edit a connection schedule

Change the connection schedule. You must ensure your data is refreshed before the scheduled run in order for that data to make it to the destination during the run. For example, if you choose a daily schedule, you need to refresh your data on a daily basis, before the scheduled start time.

• The maximum import frequency is daily.
• You may update the data source—for example, to add or remove users or conversions—as often as you’d like.
• You must retain original table names when updating a data source.

The following options are available:

• Frequency: How often connections should be run: manually, daily, or weekly
• Start Time: When the scheduled runs should start
• Time Zone: Time zone for Start Time
• Also run now: Runs the connection once when you save your changes

Edit selected data

Edit mapping

Change the mapping between source fields and destination fields, or apply transformations to source fields.

View connection runs

View details of previous runs for a connection, including any errors.

Start a connection run

Manually run the connection once.

Create and edit filters

To create filters for a new data connection, add them during the "Select data" stage of setup:

1. From the “Select data” step of setup, click Filter to expand it.
2. Select the field to use to filter your data.
3. Select an operator.
4. Enter a value.
5. Optional: Create additional conditions, by clicking And or Or.
6. Continue the setup process.

To create and edit filters for an existing data connection

1. From the “Data manager” screen, click on the connection name to edit it.
2. Under “Filters”, click Edit.
3. Make your changes and click Save.

Delete a filter

To delete a filter for an existing data connection:

1. Go to “Connected products” and select a connection.
2. Under “Filters”, select Edit.
3. In the “Edit filter” panel, clear all the filter conditions.
4. Select Save.

Supported operators

• AND (Salesforce doesn't support the AND operator)
• OR
• Doesn’t contain (strings, integer, date, time, Boolean)
• Contains (strings, integer, date, time, Boolean)
• Greater than (integer)
• Equal to (integer, string, date)
• Less than (integer)
• Before (date, time)
• After (date, time)
• Does not equal
• Starts with
• Ends with
• Does not start with
• Does not end with

Supported data types

• Currency
• Date
• Time
• Boolean
• Integer
• Dropdown (for example, a Salesforce picklist type)
• String

Manage default consent settings for data collection

Asking users for their consent to collect data is an integral part of measurement. Why does managing user consent matter?

Data Manager’s consent settings let you set a default consent setting for personal data you receive through your website tag or that you import or upload through connected data sources, the Ads API, or the Ads UI. This is an option for passing consent signals at the account level instead of labeling each event individually as they are received.

Set a default consent state for website data

Select if you want to automatically mark data collected through your Google tag as consented. Any consent values specified on your website will override these settings. Learn how to Configure your Google tag settings.

If you select:

• No: This is indicating you do not want Google to automatically mark this data as consented. Google will not use personal data if consent has not been granted by end users.
• Yes: This will automatically mark this data as consented. Select this option if your business blocks the Google tag until after a user has granted consent through your consent banner. Google products will treat data received as having user consent granted.

Set a default consent state for imported and uploaded data

Select if you want to automatically mark personal data imported or uploaded through your connected data sources, the Ads UI, and the Ads API. Any consent values specified on your individual connections, imports, or uploads will override these settings. Learn how to Set a default consent state.

If you select:

• No. Do not automatically mark this data as consented: This is indicating you do not want Google to automatically mark this data as consented. Google will not use personal data if consent has not been granted by end users.
• Yes. Automatically mark this data as consented: This will automatically mark this data as consented. Google products will treat data received as having user consent granted.

This setting applies to the following features:

• Offline conversion import
• Enhanced conversions for leads
• Store calls
• Call conversion import
• Customer match
• Campaign Manager 360 Conversions API
• Search Ads 360 Conversions API

Manage data use across Google services

You can decide which Google services can receive consented end-user data. For optimal measurement, make sure that all Google services receive consented end-user data.

If your business requires you to restrict data sharing across Google services, choose Select Google services. Select all Google services that are allowed to receive user-consented data for measurement and personalization.

Ensure that you declare in your consent banner which Google services receive user-consented data.

When you've configured your Data Manager settings, you can manage your connections from the “Data sources” tab.

View and apply recommendations

Recommendations provide customized suggestions to help increase your campaigns' performance. The following actions are available:

• Apply: Apply the suggested action immediately.
• View: Open the details of the recommendation in a new page, to see additional information and actions.

To learn more about recommendations, see About recommendations.

Related links

• To learn about the data sources supported by Data Manager, see Supported data sources.
• To learn about the legacy data partners that you can use to import or share data with, see About the “Data manager” page and Product Linking.