Understanding quotas in Google Merchant Center

To ensure system stability and fair usage for all merchants, Google Merchant Center implements quotas, which are the maximum amount of data you can upload or manage. These limits apply to various aspects of your account, including:

• the number of products you can submit
• the number of sub-accounts under a multi-client account (MCA)
• the number of data sources you can register
• the volume of calls you can make to our APIs

Understanding these quotas is key to managing your product data and scaling your business on Google.

On this page

• Product quotas
• Sub-account limits
• API quotas
• Data source quotas
• Other notable quotas
• What happens when a limit is reached
• How to request quota increases

1. Product quotas

Product quotas limit the number of products you can have in your account at any given time. These quotas are applied per "scope," which determines how your products are used across Google.

Key Product Data Quota Scopes:

• Ads EEA: For products advertised via Shopping ads in Comparison Shopping Service (CSS) program countries.
• Ads Non-EEA: For products advertised via Shopping ads in countries outside the CSS program.
• Free Listings (Organic): For products shown in unpaid product listings across Google surfaces.

Default product quota limits:

Enforcement: Quotas are enforced at both the sub-account and the MCA level. Even if a sub-account has available quota, it can't add new products if its parent MCA has reached its own quota limit.

2. Sub-account limits

This quota applies only to MCAs and limits the number of sub-accounts that can be created under them.

3. API quotas

The Merchant API has its own quota to manage call volume.

4. Data source quotas

These quotas apply to product data sources (formerly known as feeds) that you register in Merchant Center.

• You can register up to 200 data sources per standalone account or sub-account, and up to 1,000 at the MCA level.
• Each data source file has a hard limit of 5 million items per country/language combination. This limit cannot be increased.
• You can perform up to 100 uploads per day for primary product data sources and 500 uploads per day for supplemental or inventory update data sources.

5. Other notable quotas

• There is a limit of 1,000 unique values for each of the five custom label attributes (custom_label_0 to custom_label_4). This limit can't be increased.
• Each product has a default limit of 1,000 local inventory entries. Increases to this specific limit require manual escalation and are handled on a case-by-case basis.

6. What happens when a limit is reached

When you reach a quota limit, any additional items, sub-accounts, or other entities that exceed the cap won't be processed. You will typically see a notification in your Merchant Center account on the "Needs attention" page. To add new items, you may need to remove old or underperforming products to free up space.

7. How to request quota increases

If you consistently need more quota, you can request an increase.The primary method for requesting an increase for items, data sources, or sub-accounts is by using the Request for additional quota of items, data sources or sub-accounts form available in the Merchant Center Help Center.

Approval for an increase isn't guaranteed. Requests are typically evaluated based on several factors:

• Quota usage: You should be using at least 80% of your current quota.
• Account health: Your account should have a low percentage of disapproved or pending products (generally under 20%).
• Policy compliance: Your account must not have any active suspensions for data quality or policy violations.
• Performance: For some increases, particularly for ads, sufficient traffic and performance may be reviewed.

Related links

• Quota limits
• How to fix: Not submitted due to product limit