About Microsoft Advertising campaign settings

Enter a name for your campaign. Choose a name that clearly describes your campaign's theme, so you can easily find it in your account.

Note: Campaign name isn't visible to your customers.

You can change the status of your campaign to one of the following: 

• Enabled
• Paused
• Removed

Enter the amount you're willing to spend on a campaign each day. Note that Search Ads 360 does not use this setting to control your spend. Instead, the setting is posted to Microsoft Advertising, and Microsoft Advertising uses the setting to control spend. To apply a shared budget, click Apply from Shared library and select the shared budget you want to use.

To use automated bidding, do the following:

1. Finish creating your campaign.
2. Sign into your Search Ads 360 account.
3. Sync the account.
4. Create and apply a bid strategy to the campaign.

By default, ads in Microsoft Advertising campaigns are eligible to display in the United States, Canada, and other countries, but you can choose specific locations for the ads to appear.

Microsoft Advertising location targets that you create in Search Ads 360 apply to both of the following:

• People in your targeted locations
• People searching for or viewing pages about your targeted locations

The language setting determines the countries or regions in which your campaign’s ads are eligible to appear.

Since Microsoft Advertising doesn’t translate your ads, it's recommended that you write ads in the languages your customers speak, and then use language targeting to make sure the right language appears to the right customers.

This setting controls which conversion actions are reported in the "Conversions" column for your campaign. If you use Smart Bidding, your bid strategies will optimize for these conversions.

To override the account-level Include in "Conversions" settings and include different conversion actions for this campaign, select a single conversion action or a conversion action set.

Choose the tracking URL option you want for your campaign:

• Tracking template is the URL you want the ad click to go to for tracking. Learn how to Create or edit tracking templates.
• Custom parameters