Learn more about Microsoft Advertising.
In this article:
Campaigns
Campaign types
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Campaign type |
Create |
Edit |
Learn more |
|---|---|---|---|
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Dynamic Search campaign |
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Search campaign |
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Shopping campaign |
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Performance Max campaign |
Campaign features
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Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
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Ad groups |
Ads and extensions (assets)
Supported ad types and features
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Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
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Dynamic search ads |
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Local inventory ads |
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Responsive Search ads |
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Product Shopping ads |
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Multimedia ads |
Extensions ("assets")
The following Microsoft Advertising extensions are supported in Search Ads 360.
|
Extension |
Create |
Edit |
Learn more |
|---|---|---|---|
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Sitelink extensions |
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Call extensions |
Targeting and bid adjustments
|
Targets |
Create |
Associate with campaign or ad group |
Learn more |
|---|---|---|---|
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Audiences
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Audiences bid adjustments |
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Demographics: Gender and age bid adjustments |
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Keywords |
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Locations |
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| Location bid adjustments |
Optimization
Recommendations
The following Microsoft Advertising recommendations are available in Search Ads 360. To apply recommendations, go to Microsoft Advertising .
|
Recommendations |
View |
Apply |
Learn more |
|---|---|---|---|
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Fix campaigns that are limited by budget |
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Add new keywords |